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maschinenring.ch

7 technologies
VerifiedVisit3.9K/mo$30M2137 Tech
Deep Dive

Maschinenring: The Swiss Farming Co-op's Digital Backbone

How a 213-person co-op built a $30M business on shared machinery and digital trust

In a world obsessed with AI and hypergrowth, Maschinenring proves that the most durable businesses are built on trust, not disruption. This Swiss co-op connects hundreds of farmers, letting them share millions in machinery without the capital burden—a model that has quietly scaled to $29.8M in revenue.

$29.8M
Annual Revenue
213
Employees
58%
Organic Search Traffic
3.9K
Monthly Visits

"They're not selling software—they're selling access. In an ownership-obsessed world, Maschinenring's rental model is the ultimate counter-narrative."

The Network Effect of Farming

With 213 employees, Maschinenring operates like a tech company but solves analog problems. Their 3,868 monthly visitors aren't random—they're farmers searching for 'strohballen kaufen' (straw bales) or 'maschinenringe' (machinery rings). The 58% organic traffic share reveals a powerful truth: when you solve a real pain point (expensive machinery), you don't need paid ads. Farmers find you naturally.

The Search Behavior Goldmine

The keyword data tells a story of hyper-local, intent-driven demand. 'Chlausmärt Sursee 2025' (300 monthly searches) shows they're embedded in Swiss cultural fabric. 'Strohballen kaufen' (200 searches) reveals a direct transaction intent. But the real signal? 'MR' alone gets 147K searches—proving brand recognition is so strong, they've become a category verb. That's not marketing; that's market dominance.

Their tech stack is telling: Tailwind CSS, Bootstrap, Splide, and Google Analytics. This isn't a startup chasing the latest framework. It's pragmatic, reliable tech chosen for speed and maintainability. Lazy loading optimizes for farmers on slower connections. No fancy single-page apps—just fast, functional pages that load and work. This is software built for the real world, not for Silicon Valley.

  • The 'MR' brand is so strong it generates 147K monthly searches—higher than their own domain
  • They capture 58% of traffic organically, proving word-of-mouth scales without ad spend
  • Their co-op model turns competitors into collaborators, sharing $30M in revenue across a network
  • Social presence is active but purposeful: Facebook and Instagram for community, not vanity metrics
No venture funding to fuel blitzscaling
Profitable $30M revenue with a sustainable co-op model
No global ambitions beyond Switzerland
Deep community trust built over decades
No fancy AI features or blockchain integrations
A business that gets stronger as more farmers join

The Unsexy Billion-Dollar Playbook

Maschinenring isn't disrupting farming—it's perfecting it. In an era of 'move fast and break things,' they're moving deliberately and building trust. For founders chasing unicorn status, this Swiss co-op offers a different lesson: sometimes the best growth strategy is to own a niche so completely that you become the infrastructure.

What tech stack does Maschinenring use?

10 detected
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics3
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics

How much traffic does Maschinenring get?

Traffic & Engagement

3.9K
Monthly Visits
1.9
Pages/Visit
0:21
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-58%
9.2K
Oct 2025
Oct
5.6K
Nov 2025
Nov
3.9K
Dec 2025
Dec

Traffic Sources

Search
58%
Direct
28%
Social
5%
Referrals
9%
Email
0%
Paid
1%

Where is Maschinenring's audience located?

🌍100.0%

What keywords does Maschinenring rank for?

5 keywords
1strohballen kaufen200 vol$0.28
2maschinenringe130 vol
3mr147.1K vol$2.54
4chlausmärt sursee 2025300 vol
5blaser6.4K vol$0.47

How is Maschinenring's SEO?

Open Graph Image

OG Image preview
og:image

https://www.maschinenring.ch/fileadmin/user_upload/maschinenring/Bilder/FB_Image_1200x628px_Maschinenring.jpg

Meta Tags

title34 chars

Über Maschinenring | Maschinenring

og:title

Über Maschinenring

languageDE

H1 Tags

h1Willkommen beim Maschinenring

Who works at Maschinenring?

Loading leads...

What do customers think of Maschinenring?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Maschinenring

What is Maschinenring's Revenue?
Maschinenring generates approximately $30M in annual revenue. With 213 employees, that's $140,000 per employee.
How fast is Maschinenring growing?
Maschinenring employee count has changed by 22% year over year.
What technologies does Maschinenring use?
Maschinenring uses 7 technologies across their website including Analytics & Marketing, Performance, Web Standards. Key technologies include Google Tag Manager, Google Analytics, Lazy Loading, Twitter Cards.
Who are Maschinenring's competitors?
Maschinenring's main competitors include Jucker Farm AG, Maschinenring, Syngenta Foundation for Sustainable Agriculture, Syngenta Group, DSM Animal Nutrition and Health. These companies operate in similar markets and compete for the same customer base.

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About maschinenring.ch

Company Overview

maschinenring.ch
Website
#4,426,253
Global Rank
3.9K
Monthly Visitors
7
Technologies

maschinenring.ch Key Pages

maschinenring.ch Social Media

Contact maschinenring.ch

Technology Stack

maschinenring.ch uses 7 technologies across their website including Google Tag Manager, Google Analytics, Lazy Loading, Twitter Cards, and more.

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

Splide

Traffic & Audience

3.9K
Monthly Visits
41%
Bounce Rate
1.9
Pages/Visit
0:21
Avg. Duration

maschinenring.ch receives approximately 3.9K monthly visitors and ranks #4,426,253 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:21 on the site.

The majority of maschinenring.ch's traffic comes from .

Frequently Asked Questions

What is maschinenring.ch?
maschinenring.ch is a website that you can visit at https://maschinenring.ch. Use TechList.ai to discover the technologies, analytics, and company information about maschinenring.ch.
What technologies does maschinenring.ch use?
maschinenring.ch uses 7 technologies including Google Tag Manager, Google Analytics, Lazy Loading, and 1 more. View the full tech stack analysis above.
What are maschinenring.ch's social media accounts?
maschinenring.ch is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
Is maschinenring.ch hiring?
Check maschinenring.ch's careers page for current job openings and opportunities.
How popular is maschinenring.ch?
maschinenring.ch receives approximately 3.9K monthly visitors and ranks #4,426,253 globally. Traffic is declining by 30.3% month-over-month.

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This page provides publicly available information about maschinenring.ch. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maschinenring.ch directly at https://maschinenring.ch.