masnsports.com
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MASN Sports: The Hyper-Local Sports Media Powerhouse
How a regional sports network's digital arm dominates a two-team market with 352K monthly visits.
While national sports media fights for attention, a digital-only powerhouse quietly dominates the DMV, generating nearly $19M in revenue by doing one thing exceptionally well: owning the Baltimore-Washington sports conversation.
"In the attention economy, MASN proves that depth beats breadth—owning a regional market is more valuable than competing nationally."
The Loyal Fanbase Engine
MASN's traffic profile reveals a secret weapon: 63% direct traffic. This isn't random visitors—it's a dedicated fanbase that types the URL directly. With 352K monthly visits, they've built a destination site where fans don't need Google to find them. The 27% organic search traffic comes primarily from branded terms like 'orioles news' (39K monthly searches) and 'masn' (4K monthly searches), showing they've successfully captured the top-of-funnel demand for their specific teams.
The Two-Team Monopoly
Their SEO strategy reveals a brilliant moat: they don't just cover the Orioles and Nationals—they own the entire digital conversation. With 248K backlinks, they've built an authority that's nearly impossible to replicate without the MASN broadcast rights. The top keywords show they're capturing both team-specific searches and broader regional interest, creating a funnel from casual fans to die-hard followers.
The tech stack tells a story of pragmatic efficiency. They use jQuery and Bootstrap alongside Tailwind CSS and Ant Design—a hybrid approach that prioritizes speed and familiarity over trendy frameworks. This isn't a startup chasing the latest JavaScript framework; it's a media company focused on content delivery. The inclusion of Lazy Loading and Swiper suggests they understand mobile consumption patterns, critical for fans checking scores on the go.
- Built a 63% direct traffic moat—fans come back without search
- Captured 39K monthly searches for 'orioles news' alone
- Generated 248K backlinks through exclusive broadcast rights
- Runs lean with 91 employees for $18.7M revenue
The Regional Media Blueprint
MASN proves that in sports media, owning a passionate regional audience beats chasing national scale. Their 63% direct traffic is the ultimate loyalty metric.
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MASNsports.com provides maximum access coverage of the Baltimore Orioles and Washington Nationals.
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About masnsports.com
MASNsports.com provides maximum access coverage of the Baltimore Orioles and Washington Nationals.
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masnsports.com uses 15 technologies across their website including Font Awesome, Google Fonts, Firebase, Joomla, and more.
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masnsports.com receives approximately 352.1K monthly visitors and ranks #157,813 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:18 on the site.
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