match.com
match.com
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Match.com: The Original Dating Titan
How a 28-year-old brand commands 12M monthly visits with a 1/5 Trustpilot rating.
In 1995, Match.com pioneered online dating. Today, it's a $218M revenue machine with 12M monthly visits. But with a 1/5 Trustpilot rating, the question isn't about scale—it's about survival.
"They own the category keyword 'match'—but their brand trust is eroding in real-time."
The Legacy Trap
Match.com dominates 'match' (196K monthly searches) and 'match.com' (86K). With 80% direct traffic, they have a massive, loyal user base. However, this legacy is also their weakness. The brand is synonymous with 'old-school' online dating, struggling to attract Gen Z users who flock to Tinder, Hinge, and Bumble. The 1/5 Trustpilot score (1,312 reviews) suggests a user base that feels trapped by subscription models and declining quality.
The Traffic Paradox
Despite the negative sentiment, the numbers tell a story of resilience. 12M monthly visits is massive. The 15% organic traffic share is low for a domain this authoritative, indicating a heavy reliance on brand recognition and paid acquisition. The real opportunity lies in the 'dating site' keyword (875K monthly volume)—a broad category where Match fights for relevance against modern, mobile-first competitors.
The tech stack data is conspicuously empty, suggesting a heavily proprietary, monolithic architecture. This isn't a bug; it's a feature of a legacy giant. While agile startups iterate weekly, Match moves like a tanker. Their 1,077 employees are managing a massive, complex system designed for a desktop-first era, now forced into a mobile-first world.
- Revenue engine is stable at $218M, but growth is likely flat.
- Direct traffic dominance (80%) proves brand recall but hides acquisition costs.
- Trustpilot score (1/5) is a critical red flag for retention and referrals.
The Titan is Bleeding
Match.com has the traffic and revenue, but it's losing the trust war. The next 24 months are critical for a rebrand or a tech overhaul to stop the bleed.
How much traffic does Match get?
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Reviews (20)
Don't bother! Waste of Time
I joined Match.com after knowing how some friends and family members met their partners for life on the site. What I failed to consider is the timing. Match.com may have been great two years ago when each of the couples met, however, that is no longer the case. Which seems to be constant with other dating sites as well. They are predatory money makers. Plain and simple. No quality options available. I paid for three months and was highly disenchanted the first week. I paid for the lowest subscription which set me back $80. Outside of Ai profiles and scammers, I was not left with much to review. My search criteria literally ran out of options. I received a message with each Discover search that there were no profiles available that met my criteria. I changed my criteria in multiple ways only to receive a limited number of profiles completely out of my area and no where close to meeting any of my requirements. At this point, I will stick with the old fashion way of meeting people....social events and other in-person opportunities. The online thing is simply not for me. Online/app dating is a racket and nothing more. With a 3% success rate using Match, I am better off going to the casino and betting my $80.
Scammers are not considered breaching…
Scammers are not considered breaching their terms. Although the request for money wasn't on match, the person who contacted me was from a match profile. Fortunately I'm not stupid or naive & I wanted to protect others who may not realise
Fake accounts all over
Fake accounts all over. I could set up a better one with AI. Hate the experience of abuse and playing with any person's feelings or anxiety it can cause. Shame to the whole of Match bullsh*t!
Waste Of Money
At least 30% of the profiles on the site are fake and scammers. 70% are not paying members. Do the math. This site is a complete waste of money. I firmly believer I am getting likes from people far away and they are set up by match.com just to keep my interest up. I signed up for 3 months. Ugh! Never again.
AVOID MATCH.COM
I cancelled my automatic renewal a month ago on 18th November 2025 and yet they have just taken another minths subscription.How is this possible and ethical?
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About match.com
Company Overview
Traffic & Audience
match.com receives approximately 12.2M monthly visitors and ranks #3,543 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.8 pages per visit. Users spend an average of 5:38 on the site.
The majority of match.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about match.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit match.com directly at https://match.com.