matic.com
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Matic: The Insurance Comparison Engine
A data-driven analysis of Matic's $70M revenue insurance platform
Matic isn't just another insurance website—it's a fintech company that turned the tedious process of getting quotes into a single search. With 295 employees and $69.8M in revenue, they're scaling a model that leverages a massive network of carriers to find savings for homeowners, drivers, and pet owners.
"Matic's 79% direct traffic is a testament to brand strength in a sector notoriously difficult to crack."
The Growth Engine
Matic's revenue hit $69.8M with a lean team of 295. Their $29.2M funding suggests disciplined capital efficiency. The traffic split is telling: 79% direct visits means users are actively seeking Matic, not just stumbling upon it via SEO. This is a brand play, not just a utility.
The User Playbook
Matic targets a broad audience: homeowners, drivers, pet owners, and those needing umbrella policies. Their keyword strategy is smart—ranking for high-volume terms like 'home insurance' (78K monthly searches) while capturing niche intent like 'umbrella insurance quote comparison' (250 monthly searches).
The tech stack is modern and lightweight: Tailwind CSS, Vite, and Cloudflare. This isn't a legacy enterprise platform. They're moving fast, with a focus on UX and performance. The 15% organic traffic share is a growth lever waiting to be scaled.
- Massive carrier network (60+ A-rated carriers) creates a competitive moat
- Direct traffic dominance (79%) signals strong brand equity
- Diverse product offering beyond standard home/auto (pet, umbrella, jewelry)
- Efficient team size (295 employees) relative to $70M revenue
Matic is building the 'Google Flights' for insurance
A $70M revenue machine with a clear path to scale—if they can crack the organic search puzzle.
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Traffic Sources
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5 keywordsHow is Matic's SEO?
Meta Tags
Matic | Compare Home and Auto Insurance Quotes
Compare insurance quotes from our network of 60+ A-rated carriers in seconds. Home, auto, pet, umbrella, jewelry — Matic covers all of your insurance needs.
Compare Insurance Quotes: Home, Auto, Pet & More | Matic
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Matic
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About matic.com
Compare insurance quotes from our network of 60+ A-rated carriers in seconds. Home, auto, pet, umbrella, jewelry — Matic covers all of your insurance needs.
Company Overview
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Phone Numbers
Technology Stack
matic.com uses 14 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Traffic & Audience
matic.com receives approximately 123.5K monthly visitors and ranks #287,393 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:00 on the site.
The majority of matic.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about matic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit matic.com directly at https://matic.com.