While tech giants chase AI hype, Matson quietly moves 90% of the goods into Hawaii. This isn't a startup; it's a $3.36B fortress with 57% direct traffic—proving operational excellence beats algorithmic disruption in maritime logistics.

"Matson doesn't need to be 'disruptive'—they are the infrastructure. Their moat isn't code; it's the Pacific Ocean."

• Direct traffic (57%) vs organic (36%) signals a captive B2B customer base
• 990 employees handling $3.36B revenue = $3.4M revenue per employee (high efficiency)
• Tech stack includes Zendesk and Google Analytics—pragmatic, not bleeding edge
• No social profiles listed = B2B focus over consumer marketing

Matson's tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic approach: build what works, don't chase trends. The lack of social profiles isn't a weakness—it's a signal that their customers are shipping managers, not Twitter influencers. Their 'undefined' traffic geography (78.6%) is actually a strength: it's Hawaii, where they hold a near-monopoly on container shipping.