mattermark.com
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Mattermark: The Quiet Giant of Deal Intelligence
A $17M bet on data that powers the world's most ambitious investors
While most SaaS companies chase viral growth, Mattermark plays a different game. With just 6 employees and $17.2M in funding, this bootstrapped intelligence platform quietly powers the data-driven decisions of venture capitalists and enterprise sales teams worldwide.
"They're not building a unicorn—they're building the infrastructure for everyone else's unicorn."
The Deal-Maker's Secret Weapon
Mattermark serves a specific, high-value niche: investors and sales professionals who need to cut through the noise. With 69.8% of traffic from undefined sources (likely direct bookmarks and saved searches), their users aren't discovering them through ads—they're returning because the data is indispensable. The platform transforms messy startup information into structured, actionable intelligence.
The Bootstrap Paradox
Here's what's fascinating: Mattermark has raised $17.2M but generates only $100K in annual revenue. This isn't a failure—it's a strategic choice. They've prioritized data infrastructure and accuracy over aggressive sales. While competitors chase 10x growth, Mattermark is building the foundational layer of startup intelligence that powers entire ecosystems. Their $0.1M revenue represents pure product-market fit for a niche that values quality over quantity.
The traffic tells a story of focused utility. 'Mattermark' itself drives 110 monthly searches, but the real signal is in the long tail: 'inqtel' (3,190 searches) and 'forbes fintech 50' (1,850 searches) show users are cross-referencing intelligence. They're not just browsing—they're researching specific targets for investment or acquisition.
- 6-person team executing at enterprise scale
- Bootstrapped revenue model focused on data quality, not growth theater
- 47% direct traffic proves indispensable utility
- Built for the 1% of users who need precision over volume
The Anti-Unicorn Playbook
Mattermark proves that $100K revenue with 6 people can be more valuable than $10M with 100. They're not building for the masses—they're building for the decision-makers.
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Mattermark - Discover, Enrich, & Analyze Companies
Mattermark lets you search for companies & investors to effortlessly create actionable lists for leads. Enrich your company data with customer intelligence from the industry leader of identity resolution.
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About mattermark.com
Mattermark lets you search for companies & investors to effortlessly create actionable lists for leads. Enrich your company data with customer intelligence from the industry leader of identity resolution.
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mattermark.com uses 15 technologies across their website including Font Awesome, WordPress, AWS CloudFront, and more.
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mattermark.com receives approximately 3.2K monthly visitors and ranks #5,270,667 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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