matterport.com
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Matterport: The 3D Digital Twin Giant
How Matterport is digitizing the physical world, one building at a time
While most SaaS companies fight for attention in crowded software markets, Matterport built a fortress by owning the physical-to-digital pipeline. They don't just sell software; they sell the ability to make any space accessible from anywhere.
"Matterport didn't just create a camera; they created a category. The '3D Tour' is now synonymous with their brand."
The Brand Moat
With 54% of traffic coming directly to matterport.com, they have achieved something rare: brand ubiquity. When real estate agents, architects, or facility managers think '3D tour,' they don't search for '3D camera software'—they search for 'Matterport.' This direct traffic dominance is a defensive moat that competitors struggle to breach, even with massive SEO spend.
The Hardware-Software Wedge
Matterport's genius was using proprietary hardware (their 3D cameras) as a wedge to lock users into a recurring SaaS platform. By selling the camera, they captured high-value enterprise users who then paid monthly fees for storage, analytics, and virtual tour hosting. While they've recently pivoted to software-first, that initial hardware dominance built the 110M+ backlink profile that fuels their SEO today.
The company's revenue of $119.8M with 674 employees suggests a lean, efficient operation relative to their scale. However, the Trustpilot rating of 3/5 indicates friction in the user experience—likely a mix of hardware reliability issues and software complexity that the enterprise segment tolerates but consumer users find frustrating.
- The 'Matterport' keyword alone drives 67K monthly searches—a testament to brand authority
- International presence is fragmented (undefined regions dominate), suggesting localization challenges
- The tech stack (Next.js, Vercel) shows modern infrastructure investment despite legacy hardware roots
The Blueprint for Vertical SaaS Domination
Matterport proves that owning the data layer (3D models) creates more value than selling the tools alone. Their next challenge: scaling beyond real estate into insurance, construction, and retail without diluting their core identity.
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5 keywordsHow is Matterport's SEO?
Open Graph Image
https://images.ctfassets.net/icnj41gkyohw/67mLL6CjL8paRGaSaYxqCV/a9103a26dacd41fcbba7c276da2ddef2/MTTR_Share_Image_-_1600x900.png
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Capture, share, and collaborate in immersive 3D. | Matterport
Our 3D cameras and virtual tour software platform help you digitize your building, automatically create 3D tours, 4K print quality photos, schematic f
Capture, share, and collaborate in immersive 3D.
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Matterport
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Reviews (20)
I really appreciate the team's…
I really appreciate the team's responsive and willingness to help us as much as possible. They're always trying to find us solutions and do whatever they can to support us when we need it.
Thank you so much for your kind words! We’re thrilled to hear that our team’s responsiveness and commitment to finding solutions has made a positive impact for you. Supporting our customers when they need us most is always our top priority, and feedback like yours motivates us to keep delivering the best experience possible. If there’s ever anything more we can do for you, please don’t hesitate to reach out. We’re here to help!
Smooth and Reliable Floorplan Service from Matterport
We had a very smooth and professional collaboration purchasing floorplans from Matterport. Communication was clear, delivery was on time, and the quality of the floorplans fully met our expectations. Overall, a reliable partner that we would be happy to work with again.
Thank you so much for sharing your experience! We’re thrilled to hear that the collaboration was smooth and that our communication, timely delivery, and floorplan quality met your expectations. Your trust means a lot to us, and we’re delighted to be considered a reliable partner. We look forward to working with you again in the future!
Highly Recommended
The Matterport team was great to work with, and we were able to achieve the desired outcomes in a timely fashion.
It's wonderful to know we've been hitting the mark for you! Thank you for your review.
Experienced team
The team at Matterport is very supportive and knowledgeable about what they do.
Your kind words are greatly appreciated, and it's our pleasure to be of such good service.
Matterport Experience
Overall, working with Matterport has been a great experience over the past several years. The entire account support team has been exceptional to work with and drive value into our business.
It's wonderful to know we've been hitting the mark for you! Knowing this is a huge encouragement for our team. Thank you for letting us know.
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About matterport.com
Our 3D cameras and virtual tour software platform help you digitize your building, automatically create 3D tours, 4K print quality photos, schematic f
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Technology Stack
matterport.com uses 16 technologies across their website including HSTS, Sentry, PHP, and more.
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare, Vercel
Marketing Automation
Marketo
Traffic & Audience
matterport.com receives approximately 10.5M monthly visitors and ranks #6,547 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:20 on the site.
The majority of matterport.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about matterport.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit matterport.com directly at https://matterport.com.