Unitywell.com is the digital storefront for a company that solves a billion-dollar problem in the oil and gas industry: well integrity. They keep aging assets alive, yet their website traffic is virtually non-existent. This isn't a failure; it's a deliberate strategy.

"In B2B industrial niches, a ghost town website often signals a sales engine that doesn't need the internet."

The company's key personnel—Mark Illingworth, John Bain, Rognvald Raeburn—operate out of the UK, a hub for North Sea oil operations. Their revenue per employee is approximately $270,000, a healthy metric for a specialized industrial service provider. They don't need mass traffic; they need high-value contracts.

• Revenue per employee: ~$270k (strong for industrial services)
• Specialized keyword targeting: 'Thru tubing solutins' (note the typo) captures niche intent
• Modern stack (Vue.js/Vite) implies agile internal engineering
• Traffic void suggests heavy reliance on offline sales networks