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matters.news

12 technologies
VerifiedVisit801/mo$2M1112 Tech
Deep Dive

Matters.news: The Quiet Rebellion in Decentralized Writing

A $1.6M revenue, 11-person team building a censorship-resistant future for creators.

In an era where major platforms control the flow of information, Matters.news is quietly building a rebellion. With just 11 employees, they're proving that a decentralized, creator-owned writing ecosystem can generate $1.6M in revenue. This isn't just another blogging platform—it's a fundamental reimagining of who owns the written word.

$1.6M
Annual Revenue
11
Team Size
801
Monthly Visits
41%
Direct Traffic

"Matters isn't competing with Medium or Substack—they're building the infrastructure that makes those platforms obsolete."

The Creator-First Philosophy

Matters operates on a radical principle: creators should own their content, their audience, and their income. By leveraging IPFS technology, they ensure that no single entity—neither Matters itself nor any government—can delete or censor a writer's work. This creates a permanent, immutable record of writing that survives platform changes, policy shifts, and even the platform itself. The 11-person team has built something that feels impossible: a sustainable business model that doesn't exploit its creators.

The Numbers Tell a Story

With only 801 monthly visits, Matters appears small. But look closer: 41% direct traffic means readers are seeking them out intentionally, not stumbling upon them. The 33% organic search traffic reveals a hungry audience searching for specific, niche content—from chess strategy ('不得貪勝 李昌鎬') to obscure anime soundtracks. These aren't casual browsers; they're dedicated seekers of knowledge. The revenue-per-employee ratio ($145K per person) rivals many SaaS companies, proving that a lean, focused mission can be wildly efficient.

The tech stack tells the story of a modern, resilient platform. Built on Next.js and served via Cloudflare, Matters uses Progressive Web App (PWA) technology to ensure accessibility even in restrictive environments. The integration of DaisyUI and Bootstrap creates a clean, accessible interface, while Priority Hints and Lazy Loading optimize performance for global readers. This isn't just technical debt management—it's strategic infrastructure for a platform that needs to survive geopolitical pressures.

  • True decentralization: IPFS ensures content permanence beyond any single server
  • Creator monetization via cryptocurrency, bypassing traditional payment gateways
  • Open-source codebase fostering community-driven development
  • 11-person team achieving $145K revenue per employee
  • 41% direct traffic indicates strong brand loyalty and intentional readership
Doesn't rely on algorithmic feeds or engagement optimization
Builds permanent, censorship-resistant content archives
Rejects centralized content moderation in favor of community governance
Returns revenue directly to creators via crypto payments
Avoids traditional VC funding models that demand exponential growth
Maintains sustainable growth without sacrificing core values

The Quiet Revolution is Happening

While Big Tech fights over attention, Matters is building the infrastructure for the next generation of independent writers. With 801 monthly visits and $1.6M in revenue, they're proving that ethical, decentralized platforms can be both sustainable and revolutionary. The question isn't whether they'll scale—it's whether the world is ready for a platform that prioritizes creators over algorithms.

What tech stack does Matters use?

19 detected
Security1
Error Tracking1
Cloud & Hosting1
Advertising1
Analytics & Marketing1
Web Standards2
UI Libraries1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google AdSense
C
Cloudflare Insights
S
Sentry
G
Google APIs
G
Google Tag Manager
G
Google Analytics

How much traffic does Matters get?

Traffic & Engagement

801
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
801
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
41%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Matters's audience located?

🌍92.3%
🌍7.7%

What keywords does Matters rank for?

5 keywords
1不得貪勝 李昌鎬260 vol
2鹿书”与“行思”因为投资方资金链240 vol
3dbx etf tr xtrack hrvst csi 是什么220 vol
4sora no kiseki sc - welcome to le-locle210 vol
5虛詞.無形 philips200 vol

How is Matters's SEO?

Open Graph Image

OG Image preview
og:image

https://assets-next.mattersprotocol.io/_next/static/media/intro.f929c06c.jpg

Meta Tags

title7 chars

Matters

description92 chars

Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。

languageEN

H1 Tags

h1Featured

Who works at Matters?

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What do customers think of Matters?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Matters

What is Matters's Revenue?
Matters generates approximately $2M in annual revenue. With 11 employees, that's $145,800 per employee.
What does Matters do?
Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。
How fast is Matters growing?
Matters employee count has changed by -15% year over year.
What technologies does Matters use?
Matters uses 12 technologies across their website including Security, Error Tracking, Cloud & Hosting. Key technologies include HSTS, Sentry, Cloudflare.
Who are Matters's competitors?
Matters's main competitors include Little Bee Books, Universi, Ave Maria Press, North Coast Media, EmeraldPublishing. These companies operate in similar markets and compete for the same customer base.

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About matters.news

Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。

Company Overview

matters.news
Website
news_and_media
Industry
801
Monthly Visitors
12
Technologies

Contact matters.news

Technology Stack

matters.news uses 12 technologies across their website including HSTS, Sentry, Cloudflare, and more.

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

Cloudflare

Advertising

Google Ads

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

801
Monthly Visits
40%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

matters.news receives approximately 801 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of matters.news's traffic comes from undefined, .

Frequently Asked Questions

What is matters.news?
Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。
What technologies does matters.news use?
matters.news uses 12 technologies including HSTS, Sentry, and 6 more. View the full tech stack analysis above.
How popular is matters.news?
matters.news receives approximately 801 monthly visitors.

Related Searches

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This page provides publicly available information about matters.news. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit matters.news directly at https://matters.news.