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Matters.news: The Quiet Rebellion in Decentralized Writing
A $1.6M revenue, 11-person team building a censorship-resistant future for creators.
In an era where major platforms control the flow of information, Matters.news is quietly building a rebellion. With just 11 employees, they're proving that a decentralized, creator-owned writing ecosystem can generate $1.6M in revenue. This isn't just another blogging platform—it's a fundamental reimagining of who owns the written word.
"Matters isn't competing with Medium or Substack—they're building the infrastructure that makes those platforms obsolete."
The Creator-First Philosophy
Matters operates on a radical principle: creators should own their content, their audience, and their income. By leveraging IPFS technology, they ensure that no single entity—neither Matters itself nor any government—can delete or censor a writer's work. This creates a permanent, immutable record of writing that survives platform changes, policy shifts, and even the platform itself. The 11-person team has built something that feels impossible: a sustainable business model that doesn't exploit its creators.
The Numbers Tell a Story
With only 801 monthly visits, Matters appears small. But look closer: 41% direct traffic means readers are seeking them out intentionally, not stumbling upon them. The 33% organic search traffic reveals a hungry audience searching for specific, niche content—from chess strategy ('不得貪勝 李昌鎬') to obscure anime soundtracks. These aren't casual browsers; they're dedicated seekers of knowledge. The revenue-per-employee ratio ($145K per person) rivals many SaaS companies, proving that a lean, focused mission can be wildly efficient.
The tech stack tells the story of a modern, resilient platform. Built on Next.js and served via Cloudflare, Matters uses Progressive Web App (PWA) technology to ensure accessibility even in restrictive environments. The integration of DaisyUI and Bootstrap creates a clean, accessible interface, while Priority Hints and Lazy Loading optimize performance for global readers. This isn't just technical debt management—it's strategic infrastructure for a platform that needs to survive geopolitical pressures.
- True decentralization: IPFS ensures content permanence beyond any single server
- Creator monetization via cryptocurrency, bypassing traditional payment gateways
- Open-source codebase fostering community-driven development
- 11-person team achieving $145K revenue per employee
- 41% direct traffic indicates strong brand loyalty and intentional readership
The Quiet Revolution is Happening
While Big Tech fights over attention, Matters is building the infrastructure for the next generation of independent writers. With 801 monthly visits and $1.6M in revenue, they're proving that ethical, decentralized platforms can be both sustainable and revolutionary. The question isn't whether they'll scale—it's whether the world is ready for a platform that prioritizes creators over algorithms.
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Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。
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About matters.news
Matters 致力搭建去中心化的寫作社群與內容生態。基於 IPFS 技術,令創作不受制於任何平台,獨立性得到保障;引入加密貨幣,以收入的形式回饋給作者;代碼開源,建立創作者自治社區。
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Technology Stack
matters.news uses 12 technologies across their website including HSTS, Sentry, Cloudflare, and more.
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HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
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Google Ads
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Performance
Lazy Loading, Priority Hints
Traffic & Audience
matters.news receives approximately 801 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of matters.news's traffic comes from undefined, .
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