9:41
maxaro.nl
Screenshot of maxaro.nl
maxaro.nl favicon

maxaro.nl

13 technologies
VerifiedVisit339.9K/mo$60M23913 Tech
Deep Dive

Maxaro: The Dutch Bathroom Behemoth

A 98% in-stock strategy that built a €60M e-commerce giant.

Most home improvement retailers struggle with logistics; Maxaro turned inventory into their biggest weapon. By guaranteeing 98% of their bathroom and tile assortment is available for immediate dispatch, they’ve transformed the notoriously slow renovation market into a high-velocity e-commerce machine.

339K
monthly visitors
€59.7M
annual revenue
59%
organic search
419K
backlinks

"In a sector defined by long lead times, Maxaro’s 98% stock availability isn't just a metric—it's a competitive moat."

The Dutch DIY Audience

With 339,862 monthly visits and a dominant 94.3% traffic share from the Netherlands, Maxaro has captured a hyper-localized audience. The data reveals a sophisticated search strategy: they rank for high-intent transactional terms like 'badkamer' (3,640 volume) while owning their brand name (4,070 volume). This indicates a brand that is both discoverable and trusted.

The 'X20' Phenomenon

The keyword 'x20' (6,170 monthly volume) appearing in Maxaro’s top search terms is a massive anomaly. It suggests either a dominant product SKU, a proprietary naming convention, or significant brand confusion with another entity. For a company of this size, owning or clarifying this keyword is crucial to funneling traffic correctly.

Maxaro’s tech stack—built on Vite, Tailwind CSS, and Cloudflare—prioritizes speed and reliability. With 33,147 Trustpilot reviews averaging 4.5/5, they have successfully scaled customer satisfaction alongside operational complexity. This is a classic playbook of infrastructure-first execution.

  • Inventory-Led Growth: 98% immediate availability defies industry standards.
  • SEO Dominance: 419,115 backlinks support a massive organic footprint.
  • Trust at Scale: 33k+ reviews validate a high-friction purchase model.
Does not disclose executive leadership publicly (only junior admin staff listed).
Mastery of long-tail keywords (e.g., 'douchedeuren geborstel koper').
Traffic is overwhelmingly concentrated in one market (94.3% NL).
High direct traffic (35%) indicates strong brand recall.

Maxaro is a Logistics Company in Disguise

They sell taps and tiles, but they win on warehousing.

What tech stack does Maxaro use?

27 detected
Security1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Web Standards1
Build Tools1
JavaScript Libraries1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Ads (Bing)
C
Cloudflare Insights
G
Google Tag Manager
G
Google AdSense
H
Hotjar
G
Google Analytics
B
Bing
J
jsDelivr
C
Cloudflare
G
Google APIs

How much traffic does Maxaro get?

Traffic & Engagement

330.6K
Monthly Visits
+2.7%
3.5
Pages/Visit
8:15
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend+50%
220.5K
Oct 2025
Oct
321.9K
Nov 2025
Nov
330.6K
Dec 2025
Dec

Rankings

#121,532
Global Rank
#2,168
Netherlands Rank
Retail
Category

Backlinks & Authority

419.1K
Backlinks
1.2K
Ref. Domains
32
Authority Score
Low
Penalty Risk
Backlinks Trend-11%
471.0K
Jul 2025
Jul
593.1K
Aug 2025
Aug
623.0K
Sep 2025
Sep
621.6K
Oct 2025
Oct
584.9K
Nov 2025
Nov
419.1K
Dec 2025
Dec

Search Traffic

Organic
71.7K
Paid
6.1K

Top Organic Keywords

#1maxaro
12,100 vol13.9%
#1maxaro roosendaal
2,900 vol3.3%
#1maxaro rotterdam
2,400 vol2.7%
#1maxaro utrecht
2,400 vol2.7%
#1maxaro hoofddorp
1,900 vol2.2%

Where is Maxaro's audience located?

🇳🇱Netherlands96.4%
🇮🇪Ireland1.1%
🇬🇧United Kingdom0.7%
🇧🇪Belgium0.6%
🇪🇸Spain0.3%

Device Distribution

Desktop25.9%
Mobile74.1%

What keywords does Maxaro rank for?

5 keywords
1maxaro4.1K vol$1.33
2badkamer3.6K vol$1.82
3douchedeuren geborstel koper 105cm150 vol
4x206.2K vol$0.48
5radiator cv badkamer horizontaal modern aluminium730 vol

How is Maxaro's SEO?

Meta Tags

title36 chars

Badkamer & Tegel specialist | Maxaro

description147 chars

Bezoek een van de showrooms en laat je inspireren door ons badkamer- en tegelassortiment. 98% van ons assortiment is direct uit voorraad leverbaar.

languageNL

H1 Tags

h1Creëer je eigen wellness

Schema Types

Organization

Who works at Maxaro?

Loading leads...

What do customers think of Maxaro?

Maxaro.nl

Maxaro.nl

4.5
33,147 reviews
✓ Claimed

Categories

Bathroom Supply Store#13Bathroom Remodeler#9Tile Store#2Hot Tub Store#1Shower Door Shop#5Do-it-Yourself Shop#14

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/13/2014

Contact Information

Address:
NL

Reviews (20)

Filter by rating:
Kaliyappan
1/17/2026
🇳🇱 Netherlands1 reviewsAFSv2Verified
Experience date: 1/10/2026
Quality and on time

Order is delivered on time with good quality

Gomula Waldemar
12/15/2025
🇳🇱 Netherlands1 reviewsAFSv2Verified
Experience date: 12/8/2025
Very pleased with the delivery and materials

Very pleased with the delivery and materials

Riccardo Pivetta
12/8/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 12/2/2025
Good product, price and customer service

Maxaro was the only I could find providing the glass shower box with the dimensions I needed and sold the product with a fair price, saving me quite some money comparing to other comparable options (roughly similar size). The shipping was quick, unfortunately one component was wrong but customer service picked my call and in few minutes they set a date for the replacement. Two business day later the problem was fix and the wrong parcel collected. I'm now using the shower box and it looks just fine so big up from me for this company

MN
11/9/2025
🇳🇱 Netherlands2 reviewsAFSv2Verified
Experience date: 10/25/2025
super design great delivery I am super…

super design great delivery I am super happy about the item

klant mickey
11/8/2025
🇳🇱 Netherlands2 reviewsAFSv2Verified
Experience date: 10/24/2025
All good with my delivery and satisfied with the quality

All good with my delivery and satisfied about the quality

Frequently Asked Questions about Maxaro

What is Maxaro's Revenue?
Maxaro generates approximately $60M in annual revenue. With 239 employees, that's $249,700 per employee.
What does Maxaro do?
Bezoek een van de showrooms en laat je inspireren door ons badkamer- en tegelassortiment. 98% van ons assortiment is direct uit voorraad leverbaar.
How fast is Maxaro growing?
Maxaro has grown by 2.7% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Maxaro?
When visiting Maxaro, visitors view an average of 3.5 pages per visit, and spend around 8:15 on the site, and the bounce rate is 61.6%.
How do people find Maxaro?
252.8K people (76%) visit Maxaro directly. 71.7K (22%) find them through organic search. 6.1K (2%) come through paid advertising.
Who uses Maxaro?
Maxaro's top market is Netherlands with 318.8K visitors (96.4%). Ireland is 2nd with 3.5K (1.1%). United Kingdom is 3rd with 2.2K (0.7%).
What technologies does Maxaro use?
Maxaro uses 13 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, Cloudflare.
Who are Maxaro's competitors?
Maxaro's main competitors include True Spec Golf, FREEBIRD Stores, SupplyKick, SUPPLY.com, Circa Lighting. These companies operate in similar markets and compete for the same customer base.
What do customers think of Maxaro?
Maxaro has a Trustpilot score of 4.5 out of 5 (4 stars) based on 33,147 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Maxaro?

What are Maxaro's key pages?

Export maxaro.nl Data

Download the complete tech stack, analytics, leads, and company data for maxaro.nl in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About maxaro.nl

Bezoek een van de showrooms en laat je inspireren door ons badkamer- en tegelassortiment. 98% van ons assortiment is direct uit voorraad leverbaar.

Company Overview

maxaro.nl
Website
home_and_garden
Industry
#130,348
Global Rank
339.9K
Monthly Visitors
13
Technologies

maxaro.nl Key Pages

Contact maxaro.nl

Technology Stack

maxaro.nl uses 13 technologies across their website including Font Awesome, HSTS, Cloudflare, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Advertising

Microsoft Ads

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

339.9K
Monthly Visits
59%
Bounce Rate
3.2
Pages/Visit
2:46
Avg. Duration

maxaro.nl receives approximately 339.9K monthly visitors and ranks #130,348 globally. The website has a bounce rate of 59% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:46 on the site.

The majority of maxaro.nl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maxaro.nl?
Bezoek een van de showrooms en laat je inspireren door ons badkamer- en tegelassortiment. 98% van ons assortiment is direct uit voorraad leverbaar.
What technologies does maxaro.nl use?
maxaro.nl uses 13 technologies including Font Awesome, HSTS, and 7 more. View the full tech stack analysis above.
How do I contact maxaro.nl?
You can contact maxaro.nl via email at [email protected] or through their contact page.
What are maxaro.nl's social media accounts?
maxaro.nl is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is maxaro.nl?
maxaro.nl receives approximately 339.9K monthly visitors and ranks #130,348 globally.

Related Searches

maxaro.nl pricingmaxaro.nl reviewsmaxaro.nl alternativesmaxaro.nl loginmaxaro.nl careerswhat is maxaro.nlmaxaro.nl tech stackmaxaro.nl contactmaxaro.nl vs competitorsmaxaro.nl featureshow to use maxaro.nlmaxaro.nl integrations

This page provides publicly available information about maxaro.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maxaro.nl directly at https://maxaro.nl.