Freighter Group isn't just a trailer manufacturer—they're infrastructure. With 732 employees and $336M in revenue, they're a mid-sized industrial powerhouse in a fragmented market. Their trailers haul everything from mining equipment to refrigerated goods across Australia's vast distances. The company has mastered the art of heavy-duty manufacturing, but their digital footprint tells a different story. While competitors chase digital transformation, Freighter remains rooted in traditional B2B relationships.

The data is brutal: 0 monthly visits, no global rank, no organic traffic. For a company with $336M in revenue, this isn't just a gap—it's a chasm. Their tech stack (jQuery, Bootstrap, Tailwind) suggests they're trying, but the execution is failing. The domain maxitrans.com redirects to freighter.com.au, creating confusion. Their social profiles exist but drive no measurable traffic. In an era where industrial buyers research online before calling, Freighter's digital absence is a strategic vulnerability.