startrack.com.au
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StarTrack: The Dark Horse of Aussie Logistics
How a freight giant quietly dominates Australian logistics with 2.5M monthly visitors
While everyone obsesses over tech startups, StarTrack quietly built a logistics empire serving 2.5 million monthly visitors with a $999M revenue engine. This isn't just another shipping company—it's the backbone of Australian e-commerce, operated by Australia Post but with a distinct identity that's worth dissecting.
"StarTrack isn't fighting for brand recognition—they've already won the trust of 64% of their traffic who come directly."
The Trust Paradox
Here's the contradiction that defines StarTrack: a 1.1/5 Trustpilot rating from 443 reviews, yet 64% of traffic comes direct. This isn't a brand people love—it's one they depend on. When your business customers need guaranteed delivery, they don't comparison shop; they go straight to the established workhorse. The low rating reflects the brutal reality of logistics (things break, packages get lost), not a failure of the core service. Meanwhile, 26% organic search shows they still capture discovery traffic, proving the brand's dominance in search.
The SEO Moat
StarTrack owns the keyword 'startrack' with 31,140 monthly searches—more than their next four keywords combined. This isn't accidental; it's the result of becoming the default verb for freight in Australia. When businesses search 'startrack tracking' (10,260 monthly) or even misspelled 'star track' (8,570 monthly), they find StarTrack. The backlinks (49,922) and global rank (#28,238) show this isn't just domestic dominance—it's a regional powerhouse.
The tech stack tells a story of modernization: jQuery and Bootstrap for legacy reliability, Tailwind CSS and Vite for modern frontend development, PWA capabilities for mobile accessibility, and FullStory for user behavior analytics. They're not just shipping packages—they're tracking every click, every failed login, every frustrated customer journey. The integration with Zendesk and New Relic reveals a company obsessed with operational visibility.
- Domestic freight solutions with courier and sensitive shipping capabilities
- Integration with Australia Post's infrastructure while maintaining brand independence
- Enterprise-grade tracking systems that capture 26% of traffic through organic search
- Direct traffic dominance (64%) indicating B2B customer lock-in
The Unsexy Monopoly
StarTrack proves that in logistics, reliability beats ratings, and dependency beats delight.
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5 keywordsHow is Startrack's SEO?
Open Graph Image
https://startrack.com.au/
Meta Tags
StarTrack - Australia Post
Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.
StarTrack
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StarTrack
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Reviews (20)
Got delivery today
Got delivery today, we are all at home and I gat this message : Your parcel from STYLETREAD ONLINE was delivered today. As the premises were unattended your parcel has been left as instructed. Do not reply Did not even bother to ring the bell So dishonest
Worst service and follow up - Do not use them
Ordered an item from The Netherlands. UPS picked it up and passed it through three countries, arriving three days later. They transferred it to Startrack (depot it next door to them at Botany NSW), Startrack reported it missing the next day. Then it was reported to be in Melbourne, 983km away, two days later, but no report since. Their position is to wait two weeks, and it will turn up. Absolutely worst service.
I ordered a product from Apple and…
I ordered a product from Apple and waited dutifully for it to be arrive only to b told it had been delivered. A delivery had been attempted at my neighbour's house and when they weren't home it was forwarded to a post office. I rang Startrack to get them to organise for the correct delivery but I was told once it was at the post office they could do nothing. Fortunately I was able to cancel my order with Apple and get a refund. Complaint process was obscure and protracted. Staff were quite nice, but company policies clearly stopped them being. able to help. Apple yes, Startrack, a pox on you.
What is the point of Startrack? A so-called "delivery service" that never delivers.
I still fail to understand how Startrack, which is the parcel delivery arm of Australia Post, either cannot - or refuses to - deliver to an Australia Post parcel locker. The whole point of registering for an Australia Post parcel locker, which is very close to my home, is for safe and reliable delivery to a convenient delivery address. Whenever a retailer chooses to use Startrack as their (non)delivery service, all these benefits are lost; the parcel goes straight to a post office and I have to wait several days or weeks until a gap in my working hours coincides with post office working hours. And then pay $9-12 each way for an Uber, to get to and from that post office. So, as I have asked many times before: What is the POINT of Startrack? In my experience, Startrack ALWAYS guarantees: a) Failure to deliver to the specified address (EVERY time) b) Delays in receiving parcels c) Inconvenience d) Additional costs
YOU WOULD RATHER DO IT YOURSELF
You will pay them only for you to go pick up the "delivery"
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About startrack.com.au
Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.
Company Overview
startrack.com.au Social Media
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Technology Stack
startrack.com.au uses 20 technologies across their website including YouTube Embed, HSTS, reCAPTCHA, Amazon Web Services, AWS CloudFront, and more.
Video
YouTube Embed
Security
HSTS, reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Tag Managers
Adobe Launch
Traffic & Audience
startrack.com.au receives approximately 2.5M monthly visitors and ranks #28,238 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:15 on the site.
The majority of startrack.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about startrack.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit startrack.com.au directly at https://startrack.com.au.