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maxpreps.com
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maxpreps.com

1 technologies
VerifiedVisit24.2M/mo$30M1771 Tech15 Leads
Deep Dive

MaxPreps: The Unstoppable Engine of High School Sports

How a 24M monthly visit platform dominates youth sports data without fanfare.

In the fragmented chaos of American high school sports, MaxPreps operates as the silent, indispensable utility. While ESPN chases NFL ratings, this platform quietly aggregates stats for millions of athletes, becoming the single source of truth for scouts, parents, and coaches.

24.1M
Monthly Visits
$30.4M
Annual Revenue
10.8M
Backlinks
61%
Organic Search

"MaxPreps isn't a media company; it's a data utility that owns the high school sports infrastructure."

The SEO Juggernaut

With 24 million monthly visits, MaxPreps doesn't rely on social media virality. Instead, it dominates Google search through hyper-localized keywords. Ranking for terms like 'Southlake Carroll football' and 'Texas high school football playoffs' allows them to capture intent at the exact moment a game ends. This 61% organic traffic dominance creates a moat that local news sites cannot breach.

The 'Underserved' Empire

While the sports media industry obsesses over professional leagues, MaxPreps built an empire on the 'other' 98% of sports. By serving a $30.4M revenue business with just 177 employees, they demonstrate extreme operational efficiency. Their model proves that high school sports data is a high-margin, low-churn business if you own the distribution layer.

The platform's dominance is evident in its traffic sources. With 36% direct traffic—nearly matching its organic search share—MaxPreps has achieved 'default status.' When a parent or scout needs stats, they don't search for 'high school sports scores'; they type 'maxpreps' directly into the browser. This brand equity is worth more than their $9.3M in total funding.

  • Utility over Entertainment: They prioritize data accuracy over flashy content, making them the 'Bloomberg' of prep sports.
  • Hyper-Local SEO: Ranking for specific team names creates thousands of entry points rather than relying on a single homepage.
  • Lean Operations: Generating $30M+ revenue with a sub-200 person team indicates high automation and low overhead.
They don't produce original video content.
They own the raw data layer that everyone else builds on.
They lack a strong social media presence (only 0.3% traffic share).
They dominate mobile search for local game results.
They ignore the pro-sports entertainment model.
They monetize access and visibility rather than ads.

The Quiet Monopoly

MaxPreps proves that in niche markets, owning the database is more valuable than owning the audience.

What tech stack does Maxpreps use?

1 detected
Security1

How much traffic does Maxpreps get?

Traffic & Engagement

19.1M
Monthly Visits
-30.9%
4.7
Pages/Visit
8:26
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-35%
29.3M
Oct 2025
Oct
27.7M
Nov 2025
Nov
19.1M
Dec 2025
Dec

Rankings

#2,737
Global Rank
#598
United States Rank
Education
Category

Backlinks & Authority

10.8M
Backlinks
27.9K
Ref. Domains
70
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
10.7M
Jul 2025
Jul
10.3M
Aug 2025
Aug
10.5M
Sep 2025
Sep
10.7M
Oct 2025
Oct
11.2M
Nov 2025
Nov
10.8M
Dec 2025
Dec

Search Traffic

Organic
5.9M

Top Organic Keywords

#1maxpreps
673,000 vol9.2%
#1max preps
135,000 vol1.8%
#1max prep
40,500 vol0.5%
#1joxpreps
27,100 vol0.4%
#1mater dei football
27,100 vol0.4%

Where is Maxpreps's audience located?

🇺🇸United States98.5%
🇧🇷Brazil0.4%
🇨🇦Canada0.2%
🇮🇪Ireland0.1%
🇬🇧United Kingdom0.1%

Device Distribution

Desktop23.6%
Mobile76.4%

What keywords does Maxpreps rank for?

5 keywords
1maxpreps127.6K vol$3.55
2max preps31.4K vol$3.55
3southlake carroll football8.4K vol$3.16
4texas high school football playoffs15.7K vol
5maxprep3.9K vol$3.55

Who works at Maxpreps?

Loading leads...

What do customers think of Maxpreps?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Maxpreps

What is Maxpreps's Revenue?
Maxpreps generates approximately $30M in annual revenue. With 177 employees, that's $172,000 per employee. The company has raised $9M in total funding.
How fast is Maxpreps growing?
Maxpreps has declined by 30.9% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Maxpreps?
When visiting Maxpreps, visitors view an average of 4.7 pages per visit, and spend around 8:26 on the site, and the bounce rate is 54.0%.
How do people find Maxpreps?
13.2M people (69%) visit Maxpreps directly. 5.9M (31%) find them through organic search.
Who uses Maxpreps?
Maxpreps's top market is United States with 18.8M visitors (98.5%). Brazil is 2nd with 70.1K (0.4%). Canada is 3rd with 33.4K (0.2%).
What technologies does Maxpreps use?
Maxpreps uses 1 technologies across their website including Security. Key technologies include HSTS.
Who are Maxpreps's competitors?
Maxpreps's main competitors include Indian Wells Country Club, San Diego Seals, Del Mar Thoroughbred Club, Bayonet Blackhorse Golf Course, Cal Athletics. These companies operate in similar markets and compete for the same customer base.

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About maxpreps.com

Company Overview

maxpreps.com
Website
sports
Industry
#1,813
Global Rank
24.2M
Monthly Visitors
1
Technologies
15+
Employees

Technology Stack

maxpreps.com uses 1 technologies across their website including HSTS.

Security

HSTS

Traffic & Audience

24.2M
Monthly Visits
40%
Bounce Rate
4.9
Pages/Visit
3:49
Avg. Duration

maxpreps.com receives approximately 24.2M monthly visitors and ranks #1,813 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:49 on the site.

The majority of maxpreps.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maxpreps.com?
maxpreps.com is a website that you can visit at https://maxpreps.com. Use TechList.ai to discover the technologies, analytics, and company information about maxpreps.com.
What technologies does maxpreps.com use?
maxpreps.com uses 1 technologies including HSTS. View the full tech stack analysis above.
How popular is maxpreps.com?
maxpreps.com receives approximately 24.2M monthly visitors and ranks #1,813 globally. Traffic is declining by 29.2% month-over-month.

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This page provides publicly available information about maxpreps.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maxpreps.com directly at https://maxpreps.com.