maxpreps.com
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MaxPreps: The Unstoppable Engine of High School Sports
How a 24M monthly visit platform dominates youth sports data without fanfare.
In the fragmented chaos of American high school sports, MaxPreps operates as the silent, indispensable utility. While ESPN chases NFL ratings, this platform quietly aggregates stats for millions of athletes, becoming the single source of truth for scouts, parents, and coaches.
"MaxPreps isn't a media company; it's a data utility that owns the high school sports infrastructure."
The SEO Juggernaut
With 24 million monthly visits, MaxPreps doesn't rely on social media virality. Instead, it dominates Google search through hyper-localized keywords. Ranking for terms like 'Southlake Carroll football' and 'Texas high school football playoffs' allows them to capture intent at the exact moment a game ends. This 61% organic traffic dominance creates a moat that local news sites cannot breach.
The 'Underserved' Empire
While the sports media industry obsesses over professional leagues, MaxPreps built an empire on the 'other' 98% of sports. By serving a $30.4M revenue business with just 177 employees, they demonstrate extreme operational efficiency. Their model proves that high school sports data is a high-margin, low-churn business if you own the distribution layer.
The platform's dominance is evident in its traffic sources. With 36% direct traffic—nearly matching its organic search share—MaxPreps has achieved 'default status.' When a parent or scout needs stats, they don't search for 'high school sports scores'; they type 'maxpreps' directly into the browser. This brand equity is worth more than their $9.3M in total funding.
- Utility over Entertainment: They prioritize data accuracy over flashy content, making them the 'Bloomberg' of prep sports.
- Hyper-Local SEO: Ranking for specific team names creates thousands of entry points rather than relying on a single homepage.
- Lean Operations: Generating $30M+ revenue with a sub-200 person team indicates high automation and low overhead.
The Quiet Monopoly
MaxPreps proves that in niche markets, owning the database is more valuable than owning the audience.
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About maxpreps.com
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Technology Stack
maxpreps.com uses 1 technologies across their website including HSTS.
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Traffic & Audience
maxpreps.com receives approximately 24.2M monthly visitors and ranks #1,813 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:49 on the site.
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