mayerreed.com
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Mayer/Reed: The Unsung Giant of Urban Design
A $7.4M Portland powerhouse quietly shaping the Pacific Northwest's visual landscape
In a world obsessed with digital disruption, Mayer/Reed proves that physical experience design still commands massive value. This 38-person Portland firm isn't just creating pretty spaces—they're architecting the visual language of entire communities.
"They're not chasing viral moments—they're building permanent visual infrastructure that guides millions of people through cities."
The Traffic Paradox
Here's the counterintuitive insight: Mayer/Reed's website gets only 2,401 monthly visits, yet they generate $7.4M in revenue. This isn't a growth-stage tech startup—it's a mature design practice where reputation, not SEO, drives business. Their 51% direct traffic proves clients come to them by name, not by search. The 26% organic traffic comes from branded searches like 'mayer/reed' and project-specific terms like 'odegaard library' and 'amaterra winery'—all high-intent, low-volume queries that convert.
The Portfolio Powerhouse
Mayer/Reed's keyword data reveals their true scale. Projects like 'odegaard library' (1,290 monthly searches), 'amaterra winery' (1,220), and 'mcdaniel high school' (950) aren't just one-off gigs—they're anchor institutions that generate sustained organic interest. Each project becomes a permanent SEO asset, continuously attracting visitors months and years after completion. This is the ultimate flywheel: build iconic work, let the work market itself.
What makes Mayer/Reed unique is their integrated approach. They're not just landscape architects or graphic designers—they're environmental storytellers. From the physical layout of a winery to the signage system of a university library, they control every visual touchpoint. This holistic capability is rare in an industry that typically fragments into specialized silos.
- Women-owned business (WBE certification) in a male-dominated industry
- Full-service capability from master planning to wayfinding signage
- Deep Pacific Northwest roots with Portland as their anchor market
- Stable leadership team with principals like Jeramie Shane and Kathy Fry
The Silent Giant Strategy
While tech startups obsess over growth metrics, Mayer/Reed demonstrates that deep expertise in physical experience design creates defensible, high-value businesses that don't need viral growth to thrive.
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Mayer Reed | Landscape Architecture + Visual Communications
Mayer/Reed - Sustainable landscape architecture, urban design, signage, wayfinding, environmental + experiential graphics. Portland, Oregon. WBE. Mayer Reed
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About mayerreed.com
Mayer/Reed - Sustainable landscape architecture, urban design, signage, wayfinding, environmental + experiential graphics. Portland, Oregon. WBE. Mayer Reed
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mayerreed.com uses 8 technologies across their website including PHP, WordPress, Google Analytics, and more.
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PHP
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WordPress
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Google Analytics
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Bootstrap, Tailwind CSS
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jQuery
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mayerreed.com receives approximately 2.4K monthly visitors and ranks #6,594,224 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
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