In a world of fast fashion, Mayflower.dk is a quiet revolution, proving that deep expertise in a hyper-niche market—quality yarn and patterns—can generate millions in revenue. This isn't just a web shop; it's a content-driven ecosystem that owns the Danish knitting conversation.

"Mayflower doesn't just sell yarn; they sell the project. By giving away hundreds of free patterns, they capture intent at the exact moment of inspiration."

The tech stack reveals a modern, performant approach. Using Vite for build optimization and Tailwind CSS for styling, they prioritize speed and mobile experience—critical for users browsing patterns on their phones. The use of Lazy Loading and Priority Hints suggests a sophisticated engineering mindset focused on Core Web Vitals, ensuring the site remains snappy despite hosting hundreds of high-resolution pattern images.

• Content-Led Commerce: Free patterns are the primary acquisition channel, not paid ads.
• Niche Dominance: Top keywords are ultra-specific, filtering out low-intent traffic.
• Operational Efficiency: $3.5M revenue with only 25 employees suggests high margins on physical goods.
• Trust as a Product: High Trustpilot rating validates quality in a market where texture and feel matter.