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Maze: The AI-Powered Research Engine
Why this platform is turning user research from a bottleneck into a strategic advantage
Most user research teams are drowning in data but starving for insights. Maze isn't just another testing platform—they're building an AI-powered engine to automate the entire research lifecycle. With 203 employees and $54.3M in revenue, they're betting big that research-grade AI will be the future of product discovery.
"Maze isn't just testing software—they're building an AI research assistant that could make traditional UX research firms obsolete."
The Enterprise Pivot
Maze has evolved from a simple prototyping tool into a full-scale research platform. With leadership from John Mayhall (CRO) and Curtis Tang (Director of New Business), the company is clearly targeting enterprise clients. Their pricing page and enterprise-ready features suggest they're moving upmarket, where research budgets are larger and AI automation delivers the highest ROI.
The AI Moat
What makes Maze unique isn't just testing—it's the 'research-grade AI' they've built. While competitors like UserTesting focus on video interviews, Maze is automating analysis, synthesis, and insight generation. With tech stack choices like Vite and PWA, they're building for speed and scale. The real moat isn't the UI—it's the AI models trained on millions of research interactions.
The platform's 3,425 monthly visits might seem low, but that's deceptive. Maze isn't a consumer play—it's a B2B tool where customers stick for years. Their real competition isn't traffic volume; it's the $100M+ UX research firms that charge six figures for manual analysis. Maze's bet: AI can do 80% of that work at 1/10th the cost.
- Research-grade AI that automates analysis and synthesis
- Enterprise-focused with $54.3M revenue and 203 employees
- Built for scale with modern stack (Vite, PWA, Tailwind)
- Moving from tool to platform with API-first architecture
The $10B Research Automation Opportunity
Maze is positioning itself to capture the shift from manual research to AI-powered insights. The question isn't whether AI will transform UX research—it's who will own the platform when it does.
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Maze | User Research and Testing Platform
Maze empowers researchers to be change makers—turning research into a center of influence. Built for scale, versatility, and powered by research-grade AI.
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About maze.design
Maze empowers researchers to be change makers—turning research into a center of influence. Built for scale, versatility, and powered by research-grade AI.
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maze.design uses 16 technologies across their website including CookieYes, HubSpot, Twitter Pixel, Facebook Pixel, and more.
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maze.design receives approximately 3.4K monthly visitors and ranks #6,098,809 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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