mckay.co.nz
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McKay: The NZ Powerhouse You Haven't Heard Of
How a $79M electrical engineering firm quietly dominates New Zealand's industrial landscape
In a world obsessed with digital disruption, McKay.co.nz represents something rarer: a legacy industrial giant successfully navigating the modern tech stack. With 293 employees and $79M in revenue, they're not just wiring buildings—they're engineering the backbone of New Zealand's infrastructure.
"They're not selling software—they're selling certainty. And in electrical engineering, that's the ultimate product."
The Industrial Tech Stack Paradox
McKay's website runs on a fascinating hybrid: jQuery and Core.js alongside Tailwind CSS and Bootstrap. This isn't a startup's cutting-edge stack—it's the pragmatic architecture of a company that prioritizes reliability over trends. Their PWA implementation and Cloudflare usage show they understand modern web performance, even if their global rank (#4.8M) suggests they're not competing for web traffic. They're competing for contracts.
The Search Volume Anomaly
Here's the telling data: 'papercut' generates 57,080 monthly searches—more than 'mckay' itself (4,360). This isn't a branding problem; it's a product dominance signal. McKay has embedded itself so deeply into New Zealand's industrial ecosystem that people search for their specific solutions (PaperCut print management) before searching for the company. They've become infrastructure.
The social media presence tells a strategic story. They maintain profiles across Twitter, LinkedIn, Facebook, Instagram, and YouTube—not for viral reach, but for B2B relationship building. Their 4,066 monthly visits are highly qualified: 27% direct traffic means decision-makers are bookmarking them. This is a contractor's website, not a brand's.
- Revenue per employee: ~$270K (high for industrial services)
- Organic search dominates at 48%—they're found, not chased
- Phone number '09 922 5011' appears as a top keyword—proving traditional B2B still matters
- Marine Electrical division in Northland shows geographic specialization
The Anti-Startup Success Story
McKay proves that in B2B industrial tech, quiet dominance beats loud growth. They're not disrupting—they're indispensable.
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About mckay.co.nz
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mckay.co.nz uses 17 technologies across their website including Google Maps, Google Fonts, reCAPTCHA, and more.
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Traffic & Audience
mckay.co.nz receives approximately 4.1K monthly visitors and ranks #4,808,294 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
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