In an era where every B2B company claims to be 'digital-first,' Mackenzie stands as a $35M anomaly—an integrated design firm with a website that registers exactly zero monthly visits. This isn't a tech startup failure; it's a deliberate, old-world strategy that begs the question: is invisibility the ultimate luxury for established players?

"Mackenzie isn't playing the SEO game—they're playing the relationship game, and they're winning with a $35M war chest that needs no Google ranking."

The absence of social profiles, Trustpilot reviews, and backlinks isn't a data gap—it's a feature. While SaaS companies chase digital footprints, Mackenzie's 336 employees are building bridges and designing communities. Their 'careers' page exists, but the main site is a ghost town by design. In heavy industry, trust isn't built through clicks; it's built through decades of delivering on complex projects that never make headlines.

• Integrated design model: architecture + engineering + planning under one roof
• Strategic Pacific Northwest dominance with no East Coast sprawl
• Zero digital marketing spend = higher margins on actual work
• 336 employees generating $35M = ~$104K revenue per person (industry-typical for engineering)