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MDLBEAST: The Middle East's Music Empire
How a $82M powerhouse is orchestrating a cultural revolution from Riyadh to the world
In a region where music festivals were once a rarity, MDLBEAST isn't just throwing parties—they're architecting a cultural shift. With $82M in revenue and 334K monthly visitors, they've turned Riyadh into a global music epicenter, proving that Middle Eastern entertainment is the next trillion-dollar frontier.
"MDLBEAST didn't wait for the Middle East to find music—they built the stage, the festival, and the entire ecosystem from scratch."
The Soundstorm Effect
When Soundstorm launched in 2019, it wasn't just a festival—it was a statement. With 8,360 monthly searches for 'mdlbeast' alone, the brand has become synonymous with Middle Eastern music culture. Their keyword strategy reveals a masterclass in brand dominance: they own 60% of the top 5 search terms, creating a moat around their festival IP that's nearly impossible to replicate.
The Tech Stack of a Modern Media Empire
Beneath the glitter of their festivals lies a sophisticated digital infrastructure. They're running on Vite and Tailwind CSS for lightning-fast experiences, with Amplitude and Google Analytics tracking every beat. But here's the kicker: they've built a Progressive Web App (PWA) that turns their website into a native app experience—critical for a region where mobile penetration exceeds 90%.
The real genius lies in their traffic composition. With 35% direct traffic, they've built a brand so strong that users don't need to search—they just arrive. This is the hallmark of a media company that has transcended digital marketing to become a cultural institution. Their social presence across TikTok, Instagram, and YouTube isn't just marketing; it's a content engine that feeds the algorithm while building a global fanbase.
- Vertical integration: From XP Music Futures (industry conference) to Soundstorm (festival) to streaming—MDLBEAST owns the entire music value chain
- Data-first approach: 53% organic traffic proves they're building sustainable demand, not buying temporary attention
- Talent magnet: With 321 employees and a Head of Digital Marketing who understands both tech and culture, they're hiring for the future of entertainment
The Middle East's First True Music Platform
MDLBEAST isn't just riding a wave—they're creating the ocean. For founders and investors, this is what happens when you combine $82M in revenue with a clear cultural mission: you don't just build a company, you build a movement.
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Open Graph Image

https://www.datocms-assets.com/66357/1751801189-mdlbeast.png?auto=format&fit=max&w=1200
Meta Tags
MDLBEAST | Home of Soundstorm, XP & Music in the Middle East
Explore music in the Middle East from the region's music platform. Uncover Soundstorm festival - the loudest music festival in Riyadh, XP Music Futures & more.
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About mdlbeast.com
Explore music in the Middle East from the region's music platform. Uncover Soundstorm festival - the loudest music festival in Riyadh, XP Music Futures & more.
Company Overview
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Technology Stack
mdlbeast.com uses 21 technologies across their website including HSTS, Sentry, Contentful, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Snapchat Pixel, Twitter Pixel, TikTok Pixel +1 more
Analytics & Marketing
Amplitude, Google Tag Manager, Google Analytics
Traffic & Audience
mdlbeast.com receives approximately 334.9K monthly visitors and ranks #135,790 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:21 on the site.
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