In a region where music festivals were once a rarity, MDLBEAST isn't just throwing parties—they're architecting a cultural shift. With $82M in revenue and 334K monthly visitors, they've turned Riyadh into a global music epicenter, proving that Middle Eastern entertainment is the next trillion-dollar frontier.

"MDLBEAST didn't wait for the Middle East to find music—they built the stage, the festival, and the entire ecosystem from scratch."

The real genius lies in their traffic composition. With 35% direct traffic, they've built a brand so strong that users don't need to search—they just arrive. This is the hallmark of a media company that has transcended digital marketing to become a cultural institution. Their social presence across TikTok, Instagram, and YouTube isn't just marketing; it's a content engine that feeds the algorithm while building a global fanbase.

• Vertical integration: From XP Music Futures (industry conference) to Soundstorm (festival) to streaming—MDLBEAST owns the entire music value chain
• Data-first approach: 53% organic traffic proves they're building sustainable demand, not buying temporary attention
• Talent magnet: With 321 employees and a Head of Digital Marketing who understands both tech and culture, they're hiring for the future of entertainment