mdops.com
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The 5-Person Powerhouse in Clinical Ops
How a tiny team is tackling the $10B+ healthcare documentation crisis with pure focus
In a market dominated by billion-dollar EMR giants, MDops.com isn't trying to boil the ocean—they're surgically dismantling the $10B+ clinical documentation problem with a 5-person team and $400K in revenue. This isn't a story of explosive growth; it's a masterclass in niche dominance.
"They're not building another EMR—they're building the surgical instrument that makes existing EMRs actually work."
The Silent Acquisition Strategy
MDops operates in stealth mode. With 42% direct traffic and no significant organic search presence, they're not playing the SEO game. This suggests a word-of-mouth engine in highly specific clinical circles—likely targeting Sunrise EMR users (a niche, powerful system) who are drowning in documentation inefficiency. Their traffic share is 100% 'undefined'—a telling sign they've cornered a hyper-specific market segment that analytics tools can't even categorize yet.
The Revenue Per Employee Playbook
$400K revenue with 5 employees equals $80K per employee—efficient for a pre-Series A startup. But here's the provocative take: they're underpriced. At $80K/employee, they're likely charging $50-100/user/month. If they're solving Sunrise EMR's documentation nightmare (evidenced by their keyword strategy), they could 10x pricing tomorrow. This is a classic 'land-and-expand' play waiting to happen.
Their keyword strategy reveals surgical precision: 'sunrise document' (210 searches), 'allscripts sunrise' (200), 'sunrise emr' (130). They're not chasing 'clinical documentation'—they're owning the Sunrise ecosystem. This is how you win: pick a battlefield where giants don't fight and become the only solution.
- Targeting a specific EMR ecosystem (Sunrise/Allscripts) rather than general healthcare
- 100% traffic from undefined sources—likely direct outreach or niche partnerships
- Minimal tech stack (jQuery, Tailwind, Bootstrap) suggests they're shipping, not polishing
- CEO Avinash Kodey likely has deep Sunrise EMR domain expertise
This is a $10M ARR company in stealth mode
MDops isn't scaling—they're dominating a niche. The real question isn't 'will they grow?' but 'why haven't they been acquired by Allscripts yet?'
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Simplified Clinical documentation
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About mdops.com
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Technology Stack
mdops.com uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
mdops.com receives approximately 1.4K monthly visitors and ranks #9,817,629 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:00 on the site.
The majority of mdops.com's traffic comes from .
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