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MDSolarSciences: The $2.4M Dermatologist Play
How a niche SPF brand scales with clean science and 13K monthly visitors
In a saturated skincare market, MDSolarSciences isn't chasing viral trends—it's building a $2.4M empire on dermatologist authority and reef-safe credentials. With a team of just 17 people, they're capturing 13,000 monthly visitors who aren't just buying sunscreen; they're buying medical-grade trust.
"They've turned 'dermatologist-developed' from a marketing tagline into a scalable business model with 13K monthly visitors and 44% organic traffic."
The Niche Playbook
While giants like La Roche-Posay and EltaMD fight for broad skincare dominance, MDSolarSciences laser-focuses on SPF. Their top keyword 'mdsolarsciences' drives 1,180 monthly searches—brand recognition is their moat. The real insight? They're not competing on generic 'sunscreen' terms; they own their branded territory while capturing niche queries like 'kid skincare set' (280 monthly searches) and 'bb crème spf50' (240 monthly searches).
Traffic Architecture
Their traffic split reveals a sophisticated acquisition strategy: 44% organic search vs 43% direct. This 1:1 ratio suggests strong brand recall and repeat purchase behavior—crucial for skincare subscriptions. The 13,335 monthly visits from a 17-person team indicates 784 visits per employee, a remarkable efficiency ratio for a lifestyle brand. They're not buying traffic; they're earning it through content and authority.
The tech stack tells another story: Shopify as the backbone, Tailwind CSS for design, and PWA capabilities for mobile experience. They're leveraging modern web infrastructure without over-engineering. The absence of heavy enterprise tools suggests they're spending revenue on product and marketing, not bloated SaaS stacks. With 24 technologies detected, they're optimized for performance—Swiper for carousels, lazy loading for speed, and Google Analytics for data-driven decisions.
- Dermatologist authority as core differentiator (not just a marketing claim)
- Cruelty-free, vegan, reef-safe positioning taps into conscious consumerism
- 17-person team achieving $2.4M revenue = $141K revenue per employee
- Strong brand search volume (1,180 monthly) indicates successful awareness campaigns
- Trustpilot rating of 3/5 with only 2 reviews suggests opportunity for review velocity improvement
The $2.4M Question
Can a 17-person team scale to $10M+ by owning the 'medical-grade clean SPF' category? The data suggests they're 70% of the way there—organic search and direct traffic are their flywheel. The missing piece: amplifying Trustpilot reviews and cracking international markets beyond the 86.9% US concentration.
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http://mdsolarsciences.com/cdn/shop/files/main-site-image.jpg?v=1680531307
Meta Tags
Dermatologist Developed SPF Skincare | MDSolarSciences® – MDSolarSciences™
Discover clean, effective SPF skincare at MDSolarSciences®. Dermatologist-developed, cruelty-free, vegan, & reef-safe. Protect, nourish & restore your skin.
Dermatologist Developed SPF Skincare | MDSolarSciences®
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Reviews (2)
I'm posting this here because I tried…
I'm posting this here because I tried posting directly on the website twice but my reviews never got reposted. I tried their mineral tinted sunscreen. While it seems to have a decent ingredient list, this is definitely not for dark skinned people. You will still get an ashen look from this. Also, it tends to dry out the skin... Definitely giving up on mineral sunscreens and going back to chemical sunscreen... those casts are not joking.
Products contain avobenzone
I ordered three items from them, and two of the three contain avobenzone! I didn't think I would need to read the fine print on these, given their continuous marketing about "clean" ingredients, but I guess I should have.
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About mdsolarsciences.com
Discover clean, effective SPF skincare at MDSolarSciences®. Dermatologist-developed, cruelty-free, vegan, & reef-safe. Protect, nourish & restore your skin.
Company Overview
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Technology Stack
mdsolarsciences.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
mdsolarsciences.com receives approximately 13.3K monthly visitors and ranks #1,891,099 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:21 on the site.
The majority of mdsolarsciences.com's traffic comes from undefined, undefined, .
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