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Measurabl: The ESG Data Engine for Real Estate
How a $36M revenue startup is quietly powering the sustainability data of the world's largest asset managers
In a world drowning in ESG data, Measurabl isn't just collecting metrics—it's building the central nervous system for sustainable real estate. With 244 employees and $36.7M in revenue, this isn't a startup chasing a trend; it's the infrastructure powering the industry's green transition.
"They're not selling software—they're selling compliance, and in 2024, compliance is a multi-billion dollar business."
The Silent Data Monopoly
Measurabl's 9,851 monthly visits are deceptively modest. The real story is in the traffic composition: 44% direct traffic signals a captive, enterprise user base logging in daily. This isn't a marketing-driven funnel; it's a utility. When your customers type your URL directly, you've achieved product-market fit. The 39% organic search traffic, dominated by branded terms like 'measurabl' and 'measurabl platform,' confirms they've built a category-defining moat.
The Real Estate ESG Bottleneck
The real estate sector generates 40% of global emissions but has historically been a data black hole. Measurabl solved this by building the connective tissue between thousands of assets, regulations (GRESB, LEED, Energy Star), and financial reporting. Their 23-technology stack—featuring Vue.js and Tailwind CSS—suggests a modern, scalable platform built for complex data visualization, not just simple reporting.
The 'undefined' country data in their traffic analytics is telling. It likely represents enterprise clients in tightly regulated markets (EU, US) where privacy and security are paramount. The fact that 'measurable'—a generic term—drives 2,180 monthly searches to their brand is a masterclass in SEO positioning: they've become synonymous with the category itself.
- The 'Matt Ellis effect': With the CEO's name as a top-5 search term, founder-led sales is clearly a core strategy
- Enterprise stickiness: 44% direct traffic indicates low churn and high daily active usage
- Regulatory arbitrage: Positioned perfectly as ESG disclosure mandates tighten globally
The Infrastructure Play That Won
Measurabl isn't winning on traffic volume—it's winning on the depth of its data moat. In ESG reporting, accuracy is the only metric that matters, and they've built the system of record for the world's largest property portfolios.
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About measurabl.com
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Technology Stack
measurabl.com uses 23 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
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PHP
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WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
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measurabl.com receives approximately 9.9K monthly visitors and ranks #2,430,236 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:18 on the site.
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