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Measurand: The Invisible Infrastructure Guardian
A $5.7M hardware company quietly monitoring the world's most critical structures
While you sleep, Measurand's ShapeArray™ sensors are silently monitoring the structural integrity of dams, tunnels, and mines worth billions. This isn't flashy tech—it's the invisible guardian of infrastructure.
"In heavy industry, you don't get second chances with structural failure. Measurand plays in the high-stakes arena where precision equals survival."
The Heavy Industry Paradox
Measurand operates in a sector where innovation moves glacially, yet the stakes couldn't be higher. Their 63-person team generates $5.7M annually—roughly $90K per employee in an industry where hardware margins are notoriously thin. The real story? They've carved a niche in geotechnical monitoring that software companies can't touch and hardware giants overlook.
The Traffic Mystery
Here's what's fascinating: 72.7% of their traffic comes from undefined sources. This suggests either a sophisticated B2B sales funnel that bypasses traditional web analytics, or a customer base that finds them through direct relationships and industry referrals. Their top keywords reveal the truth—they're competing in a fragmented market where 'sisgeo' and 'dynamic cone penetrometer' drive more traffic than their own brand name.
The company's tech stack tells a story of pragmatism over flash. They run OpenCart for e-commerce, use jQuery and Bootstrap for front-end—technologies that might seem dated but work reliably for their industrial audience. Their YouTube channel and LinkedIn presence show they understand their audience: engineers and project managers who consume technical content, not marketing fluff.
- Their VP of Global Sales (Finnegan Mwape) is listed as a key contact, signaling direct sales over self-serve
- The '[email protected]' email domain suggests acquisition or partnership with Orica, a mining giant
- Their traffic share is dominated by undefined sources—classic B2B enterprise behavior
- They monitor everything from dams to tunnels, creating a moat through specialized hardware expertise
The Quiet Giant Strategy
Measurand proves that in heavy industry, depth beats breadth and relationships beat SEO
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Geotechnical Monitoring Simplified with ShapeArray™ | Measurand
Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.
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About measurand.com
Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.
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measurand.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, HSTS, and more.
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Traffic & Audience
measurand.com receives approximately 4.5K monthly visitors and ranks #3,914,149 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.
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This page provides publicly available information about measurand.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit measurand.com directly at https://measurand.com.