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measurand.com
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measurand.com

22 technologies
VerifiedGrowingVisit4.5K/mo$6M6322 Tech13 Leads
Deep Dive

Measurand: The Invisible Infrastructure Guardian

A $5.7M hardware company quietly monitoring the world's most critical structures

While you sleep, Measurand's ShapeArray™ sensors are silently monitoring the structural integrity of dams, tunnels, and mines worth billions. This isn't flashy tech—it's the invisible guardian of infrastructure.

$5.7M
annual revenue
63
employees
33%
organic search traffic
39%
direct traffic

"In heavy industry, you don't get second chances with structural failure. Measurand plays in the high-stakes arena where precision equals survival."

The Heavy Industry Paradox

Measurand operates in a sector where innovation moves glacially, yet the stakes couldn't be higher. Their 63-person team generates $5.7M annually—roughly $90K per employee in an industry where hardware margins are notoriously thin. The real story? They've carved a niche in geotechnical monitoring that software companies can't touch and hardware giants overlook.

The Traffic Mystery

Here's what's fascinating: 72.7% of their traffic comes from undefined sources. This suggests either a sophisticated B2B sales funnel that bypasses traditional web analytics, or a customer base that finds them through direct relationships and industry referrals. Their top keywords reveal the truth—they're competing in a fragmented market where 'sisgeo' and 'dynamic cone penetrometer' drive more traffic than their own brand name.

The company's tech stack tells a story of pragmatism over flash. They run OpenCart for e-commerce, use jQuery and Bootstrap for front-end—technologies that might seem dated but work reliably for their industrial audience. Their YouTube channel and LinkedIn presence show they understand their audience: engineers and project managers who consume technical content, not marketing fluff.

  • Their VP of Global Sales (Finnegan Mwape) is listed as a key contact, signaling direct sales over self-serve
  • The '[email protected]' email domain suggests acquisition or partnership with Orica, a mining giant
  • Their traffic share is dominated by undefined sources—classic B2B enterprise behavior
  • They monitor everything from dams to tunnels, creating a moat through specialized hardware expertise
No VC funding or flashy growth metrics
Profitable hardware business in a defensible niche
Minimal brand awareness (global rank #3.9M)
Direct sales relationships with industrial giants
No mobile app or SaaS platform
Specialized technology that's hard to replicate
Traditional tech stack, no AI buzzwords
Real-world impact on critical infrastructure safety

The Quiet Giant Strategy

Measurand proves that in heavy industry, depth beats breadth and relationships beat SEO

What tech stack does Measurand use?

37 detected
Security1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Web Standards2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics15
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
T
Tracking Pixel
G
Google Tag Manager
G
Google Static
F
Facebook Pixel
G
Google DoubleClick
G
Google Analytics
G
Google APIs
T
Tracking Service
F
Facebook
L
LinkedIn Insight Tag
L
LinkedIn

How much traffic does Measurand get?

Traffic & Engagement

4.5K
Monthly Visits
1.9
Pages/Visit
0:12
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-37%
7.1K
Oct 2025
Oct
3.9K
Nov 2025
Nov
4.5K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
39%
Social
14%
Referrals
13%
Email
0%
Paid
1%

Where is Measurand's audience located?

🌍72.7%
🌍23.2%
🌍4.1%

What keywords does Measurand rank for?

5 keywords
1sisgeo810 vol
2instament palin calculater70 vol
3saav1.9K vol$0.55
4232/51.3K vol
5dynamic cone penetrometer1.2K vol$2.77

How is Measurand's SEO?

Open Graph Image

OG Image preview
og:image

https://measurand.com/wp-content/uploads/2020/05/measurand-social.jpg

Meta Tags

title63 chars

Geotechnical Monitoring Simplified with ShapeArray™ | Measurand

description148 chars

Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.

languageEN-US

H1 Tags

h1Measurand's ShapeArray™

Schema Types

Unknown

Who works at Measurand?

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What do customers think of Measurand?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Measurand

What is Measurand's Revenue?
Measurand generates approximately $6M in annual revenue. With 63 employees, that's $90,000 per employee.
What does Measurand do?
Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.
How fast is Measurand growing?
Measurand employee count has changed by -7% year over year.
What technologies does Measurand use?
Measurand uses 22 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Adobe Fonts, HSTS.
Who are Measurand's competitors?
Measurand's main competitors include Hycom, Tridiagonal Solutions, Crandall Engineering, Sparta Manufacturing, Measurand. These companies operate in similar markets and compete for the same customer base.

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How to contact Measurand?

What are Measurand's key pages?

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About measurand.com

Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.

Company Overview

measurand.com
Website
heavy_industry_and_engineering
Industry
#3,914,149
Global Rank
4.5K
Monthly Visitors
22
Technologies
13+
Employees

measurand.com Key Pages

measurand.com Social Media

Contact measurand.com

Technology Stack

measurand.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Adobe Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

4.5K
Monthly Visits
37%
Bounce Rate
1.9
Pages/Visit
0:12
Avg. Duration

measurand.com receives approximately 4.5K monthly visitors and ranks #3,914,149 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.

The majority of measurand.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is measurand.com?
Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, mines, and buildings.
What technologies does measurand.com use?
measurand.com uses 22 technologies including YouTube Embed, Font Awesome, Adobe Fonts, and 16 more. View the full tech stack analysis above.
How do I contact measurand.com?
You can contact measurand.com via email at [email protected] or through their contact page.
What are measurand.com's social media accounts?
measurand.com is active on youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is measurand.com hiring?
Check measurand.com's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is measurand.com?
measurand.com receives approximately 4.5K monthly visitors and ranks #3,914,149 globally. Traffic is growing by 13.7% month-over-month.

Related Searches

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This page provides publicly available information about measurand.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit measurand.com directly at https://measurand.com.