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MedCloud: Brazil's Healthcare AI Underdog
A $3.2M revenue startup quietly dominating Brazil's digital health ecosystem with 23 employees
While global health tech giants chase IPOs, MedCloud is building a defensible moat in Brazil with just 23 employees and $3.2M in revenue. They're not selling software—they're selling an ecosystem.
"They don't need 500 engineers. They need 23 focused ones building the rails for Brazil's healthcare digitization."
The Efficiency Playbook
MedCloud's traffic profile reveals a mature, product-led growth strategy. With 58% organic search traffic and 34% direct traffic, they're not burning cash on ads—doctors are actively searching for 'medcloud exames' and logging in daily. This is the rare health tech company where users type the brand name into Google.
Ecosystem Over Features
Their secret sauce isn't AI buzzwords—it's the 'ecosystem' approach. While competitors sell point solutions, MedCloud combines cloud infrastructure with AI to transform the entire medical workflow. They're building the operating system for Brazilian healthcare, not just another EMR.
The tech stack tells the story: Cloudflare for security, AWS CloudFront for scale, Hotjar for user insights, and jQuery/Tailwind for lean frontend. This is a team optimizing for capital efficiency, not vanity metrics. Their 100% Brazil-focused traffic suggests deep local market understanding—something foreign competitors can't replicate overnight.
- Captures high-intent search traffic ('medcloud exames' = 130 monthly searches)
- Dominates Brazilian Portuguese healthcare queries
- Uses AI to optimize medical workflows, not replace doctors
- Built for scale with AWS but stays lean with 23 people
The Brazilian Healthcare OS Is Here
MedCloud isn't chasing unicorn valuations—they're building the indispensable infrastructure for Brazil's medical future. With 23 people and $3.2M, they're proving that focused execution beats massive funding in emerging markets.
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Meta Tags
Medcloud | Ecossistema de Saúde Digital
Soluções em nuvem combinadas com IA para transformar a rotina médica, otimizar processos e proporcionar uma jornada mais eficiente e humanizada para os pacientes
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About medcloud.link
Soluções em nuvem combinadas com IA para transformar a rotina médica, otimizar processos e proporcionar uma jornada mais eficiente e humanizada para os pacientes
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Technology Stack
medcloud.link uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, unpkg, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CDN
unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
medcloud.link receives approximately 5.4K monthly visitors and ranks #3,569,427 globally. The website has a bounce rate of 65% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
The majority of medcloud.link's traffic comes from .
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