mediaradar.com
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MediaRadar: The Unsexy Data Giant
Why $119M in revenue proves B2B data is the real goldmine
While everyone chases viral growth, MediaRadar quietly built a $119.7M revenue engine by selling the intelligence that powers every major ad campaign. This isn't a startup—it's an infrastructure play.
"MediaRadar doesn't compete with ad platforms—it sells the battlefield intelligence to both sides."
The Vivvix Acquisition Strategy
By absorbing Vivvix, MediaRadar didn't just add data—it consolidated the advertising intelligence market. The combined entity now tracks everything from British Airways' $560/month spend to pharma's opaque marketing budgets, creating a moat that's nearly impossible to replicate without decades of historical data.
Enterprise-Grade Traffic Patterns
With 61% direct traffic (vs 32% organic), MediaRadar reveals its true nature: this is a tool people search for by name, not discover through SEO. The 4,780 monthly searches for 'mediaradar' alone prove it's become the default verb for ad intelligence—like 'Google' for search or 'Slack' for chat.
The tech stack tells the story of a mature SaaS platform: jQuery for legacy reliability, Tailwind for modern UI, and Vite for build speed. They're not chasing shiny new frameworks—they're building something that works at enterprise scale. The LinkedIn Insight Tag integration signals they're targeting B2B decision-makers, not consumers.
- Revenue per employee: ~$203K (healthy for B2B data)
- Direct traffic dominance shows product-led growth
- Pharma and travel verticals indicate high-value niche focus
- Minimal marketing spend (only $3.65M funding vs $119M revenue)
The Unsexy Billion-Dollar Playbook
MediaRadar proves that selling data to enterprises beats chasing consumer attention. While others build apps, they build the database that powers apps.
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MediaRadar | Home
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage.
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About mediaradar.com
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage.
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mediaradar.com uses 17 technologies across their website including Font Awesome, Sentry, Contentful, and more.
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Sentry
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Contentful
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Cloudflare
Marketing Automation
HubSpot
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mediaradar.com receives approximately 69.3K monthly visitors and ranks #450,047 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:14 on the site.
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