

medicalert.org
Get leads like Medicalert — and thousands more
Build targeted lists by tech stack, traffic, and more
MedicAlert: The 1956 Legacy Reinventing Emergency Response
How a non-profit built a $55M lifeline in a fragmented health-tech landscape
In 1956, a teenager with epilepsy died because emergency responders didn't know his condition. That tragedy birthed MedicAlert Foundation—now a $55.8M organization proving that analog trust scales better than digital disruption in healthcare's most critical moments.
"MedicAlert isn't selling jewelry—they're selling peace of mind, and that's a subscription worth keeping."
The Sticky Lifeline Model
With 58,634 monthly visits and 44% direct traffic, MedicAlert operates on a retention engine most health-tech startups would kill for. Their 1,330 monthly 'medic alert' searches and 550 'medic alert login' queries reveal a user base that doesn't just buy once—they live within the ecosystem. The 3.2/5 Trustpilot rating with only 1 review suggests either a loyal, low-churn base or a brand that doesn't rely on social proof to convert.
The 68-Year Moat
While competitors chase app-based solutions, MedicAlert's tech stack (jQuery, Bootstrap, Tailwind) tells a different story: reliability over flash. Their 1956 founding date isn't a legacy burden—it's a trust accelerator. When seconds count, emergency responders trust the metal bracelet over the smartphone app. Their 24/7 hotline isn't a feature; it's the product.
The keyword strategy reveals a masterclass in domain authority. Ranking for 'medic alert bracelet' (2,610 volume) and 'medical alert bracelet' (2,260 volume) captures both branded and non-branded demand. Yet the 48% organic traffic vs 44% direct split suggests they're not just capturing search—they're driving direct intent. This isn't awareness marketing; it's life-saving necessity.
- Revenue per employee: ~$297K—remarkably efficient for a non-profit health service
- US-centric model (89% traffic) creates deep regulatory and responder familiarity moats
- Direct traffic dominance indicates word-of-mouth in emergency services and healthcare networks
- Tech stack prioritizes stability over innovation—exactly what you want in a life-critical service
The Unsexy Billion-Dollar Lesson
MedicAlert proves that in healthcare, trust compounds faster than features, and the best retention strategy is literally saving lives.
What tech stack does Medicalert use?
How much traffic does Medicalert get?
Traffic & Engagement
Traffic Sources
Where is Medicalert's audience located?
What keywords does Medicalert rank for?
5 keywordsHow is Medicalert's SEO?
Open Graph Image
/on/demandware.static/Sites-medicalert-Site/-/default/dwa9655a8c/images/maf-home-logo.svg
Meta Tags
MedicAlert Foundation
Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.
Sites-medicalert-Site
H1 Tags
What is Medicalert's revenue?
Who works at Medicalert?
Loading leads...
What do customers think of Medicalert?

MedicAlert Foundation
Categories
Activity & Engagement
Contact Information
Reviews (1)
DO NOT RISK YOUR LIFE WITH MEDIC ALERT FOUNDATION
On April 17, 2025, I ordered a QR Code Dog Tag Medical ID Necklace from the Medic Alert Foundation and signed up for one year of their 24/7 Emergency Protection service. On April 21, 2025, I received an email stating, “Your order has shipped! Please note: Your shipment will arrive in approximately 8–10 business days.” By May 3, 2025, the product had still not arrived. I emailed Medic Alert’s member services team to report the delay and asked where the item was being shipped from. I’m very familiar with typical shipping times in the area—having spent 20 years mailing packages to and from the neighboring town—and nothing has ever taken more than four or five days. Instead of answering my question, the representative told me to wait a full month before reaching out again. In my experience, only packages coming from overseas, such as China, take that long. On May 8, 2025, I emailed again to say the product still had not arrived and again asked for the shipping origin. My question was ignored a second time. Once again, I was simply told to wait a month. When my doctor advised me to get a medical alert ID, it wasn’t a casual suggestion. She made it very clear: without emergency medical identification, I could die. On May 13, 2025, I informed the Medic Alert team—via email—that due to this experience and the critical nature of the service, I had completely lost confidence in their ability to meet my emergency medical needs. I requested a full refund and the cancellation of my subscription. I also mailed a formal letter outlining my complaint to Karen Cassel, President and CEO of the Medic Alert Foundation. As of May 24, 2025, I have received no response and still have not received my order. Since requesting a refund, all communication from Medic Alert has ceased. I now have zero trust in this organization and would never rely on them in an emergency. Given Medic Alert Foundation’s origin story and mission, I imagine there was a time when this was a truly great organization providing an essential service. Unfortunately, my experience suggests they have lost sight of that mission entirely.
Frequently Asked Questions about Medicalert
What is Medicalert's Revenue?
What does Medicalert do?
What technologies does Medicalert use?
Who are Medicalert's competitors?
What do customers think of Medicalert?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Medicalert?
Contact Information
Export medicalert.org Data
Download the complete tech stack, analytics, leads, and company data for medicalert.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About medicalert.org
Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.
Company Overview
medicalert.org Social Media
Contact medicalert.org
Phone Numbers
Technology Stack
medicalert.org uses 23 technologies across their website including YouTube Embed, HSTS, PHP, and more.
Video
YouTube Embed
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Google Ads +1 more
Traffic & Audience
medicalert.org receives approximately 58.6K monthly visitors and ranks #431,806 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:17 on the site.
The majority of medicalert.org's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is medicalert.org?
What technologies does medicalert.org use?
How do I contact medicalert.org?
What are medicalert.org's social media accounts?
How popular is medicalert.org?
Related Searches
This page provides publicly available information about medicalert.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit medicalert.org directly at https://medicalert.org.