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medicalert.org

23 technologies
VerifiedVisit58.6K/mo$56M18823 Tech18 Leads
Deep Dive

MedicAlert: The 1956 Legacy Reinventing Emergency Response

How a non-profit built a $55M lifeline in a fragmented health-tech landscape

In 1956, a teenager with epilepsy died because emergency responders didn't know his condition. That tragedy birthed MedicAlert Foundation—now a $55.8M organization proving that analog trust scales better than digital disruption in healthcare's most critical moments.

$55.8M
Annual Revenue
188
Employees
58,634
Monthly Visits
48%
Organic Traffic
89%
US Traffic Share

"MedicAlert isn't selling jewelry—they're selling peace of mind, and that's a subscription worth keeping."

The Sticky Lifeline Model

With 58,634 monthly visits and 44% direct traffic, MedicAlert operates on a retention engine most health-tech startups would kill for. Their 1,330 monthly 'medic alert' searches and 550 'medic alert login' queries reveal a user base that doesn't just buy once—they live within the ecosystem. The 3.2/5 Trustpilot rating with only 1 review suggests either a loyal, low-churn base or a brand that doesn't rely on social proof to convert.

The 68-Year Moat

While competitors chase app-based solutions, MedicAlert's tech stack (jQuery, Bootstrap, Tailwind) tells a different story: reliability over flash. Their 1956 founding date isn't a legacy burden—it's a trust accelerator. When seconds count, emergency responders trust the metal bracelet over the smartphone app. Their 24/7 hotline isn't a feature; it's the product.

The keyword strategy reveals a masterclass in domain authority. Ranking for 'medic alert bracelet' (2,610 volume) and 'medical alert bracelet' (2,260 volume) captures both branded and non-branded demand. Yet the 48% organic traffic vs 44% direct split suggests they're not just capturing search—they're driving direct intent. This isn't awareness marketing; it's life-saving necessity.

  • Revenue per employee: ~$297K—remarkably efficient for a non-profit health service
  • US-centric model (89% traffic) creates deep regulatory and responder familiarity moats
  • Direct traffic dominance indicates word-of-mouth in emergency services and healthcare networks
  • Tech stack prioritizes stability over innovation—exactly what you want in a life-critical service
No mobile app innovation
68 years of responder trust
Minimal social proof (1 Trustpilot review)
24/7 human hotline
Legacy tech stack
Direct traffic moat
Limited international expansion
High revenue efficiency

The Unsexy Billion-Dollar Lesson

MedicAlert proves that in healthcare, trust compounds faster than features, and the best retention strategy is literally saving lives.

What tech stack does Medicalert use?

38 detected
Security1
Programming Languages1
Customer Support1
Reviews1
Product1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics15
F
Facebook Pixel
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
J
jsDelivr
F
Facebook Pixel
G
Google Static
G
Google Analytics
B
Bing
G
Google DoubleClick
A
Analytics Service
M
Microsoft Clarity
F
Facebook
G
Google APIs

How much traffic does Medicalert get?

Traffic & Engagement

58.6K
Monthly Visits
4.3
Pages/Visit
3:17
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-17%
70.4K
Oct 2025
Oct
62.9K
Nov 2025
Nov
58.6K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
44%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Medicalert's audience located?

🌍89.1%
🌍4.6%
🌍2.6%
🌍1.6%
🌍1.4%

What keywords does Medicalert rank for?

5 keywords
1medic alert bracelet2.6K vol$2.36
2medicalert1.3K vol$3.99
3medicalert login550 vol
4medical alert bracelet2.3K vol$2.04
5medic alert960 vol$6.02

How is Medicalert's SEO?

Open Graph Image

OG Image preview
og:image

/on/demandware.static/Sites-medicalert-Site/-/default/dwa9655a8c/images/maf-home-logo.svg

Meta Tags

title21 chars

MedicAlert Foundation

description120 chars

Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.

og:title

Sites-medicalert-Site

languageEN-US

H1 Tags

h1Not Just An ID. A Lifeline.TM

Who works at Medicalert?

Loading leads...

What do customers think of Medicalert?

MedicAlert Foundation

MedicAlert Foundation

3.2
1 reviews

Categories

Emergency Care Service#undefinedLocal Medical Service#undefinedAmbulance Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Pirrone Court 5226
Salida, US

Reviews (1)

Filter by rating:
Scott FVerified
5/24/2025
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 4/17/2025
DO NOT RISK YOUR LIFE WITH MEDIC ALERT FOUNDATION

On April 17, 2025, I ordered a QR Code Dog Tag Medical ID Necklace from the Medic Alert Foundation and signed up for one year of their 24/7 Emergency Protection service. On April 21, 2025, I received an email stating, “Your order has shipped! Please note: Your shipment will arrive in approximately 8–10 business days.” By May 3, 2025, the product had still not arrived. I emailed Medic Alert’s member services team to report the delay and asked where the item was being shipped from. I’m very familiar with typical shipping times in the area—having spent 20 years mailing packages to and from the neighboring town—and nothing has ever taken more than four or five days. Instead of answering my question, the representative told me to wait a full month before reaching out again. In my experience, only packages coming from overseas, such as China, take that long. On May 8, 2025, I emailed again to say the product still had not arrived and again asked for the shipping origin. My question was ignored a second time. Once again, I was simply told to wait a month. When my doctor advised me to get a medical alert ID, it wasn’t a casual suggestion. She made it very clear: without emergency medical identification, I could die. On May 13, 2025, I informed the Medic Alert team—via email—that due to this experience and the critical nature of the service, I had completely lost confidence in their ability to meet my emergency medical needs. I requested a full refund and the cancellation of my subscription. I also mailed a formal letter outlining my complaint to Karen Cassel, President and CEO of the Medic Alert Foundation. As of May 24, 2025, I have received no response and still have not received my order. Since requesting a refund, all communication from Medic Alert has ceased. I now have zero trust in this organization and would never rely on them in an emergency. Given Medic Alert Foundation’s origin story and mission, I imagine there was a time when this was a truly great organization providing an essential service. Unfortunately, my experience suggests they have lost sight of that mission entirely.

👍 1

Frequently Asked Questions about Medicalert

What is Medicalert's Revenue?
Medicalert generates approximately $56M in annual revenue. With 188 employees, that's $297,000 per employee.
What does Medicalert do?
Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.
What technologies does Medicalert use?
Medicalert uses 23 technologies across their website including Video, Security, Programming Languages. Key technologies include YouTube Embed, HSTS, PHP.
Who are Medicalert's competitors?
Medicalert's main competitors include Wild Water Adventure Park, Youngevity, Cornerstone Fitness, Arketa, Vitajoy USA. These companies operate in similar markets and compete for the same customer base.
What do customers think of Medicalert?
Medicalert has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About medicalert.org

Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.

Company Overview

medicalert.org
Website
health
Industry
#431,806
Global Rank
58.6K
Monthly Visitors
23
Technologies
18+
Employees

Contact medicalert.org

Technology Stack

medicalert.org uses 23 technologies across their website including YouTube Embed, HSTS, PHP, and more.

Video

YouTube Embed

Security

HSTS

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Advertising

DoubleClick Floodlight, Awin, Microsoft Ads, Google Ads +1 more

Traffic & Audience

58.6K
Monthly Visits
47%
Bounce Rate
4.3
Pages/Visit
3:17
Avg. Duration

medicalert.org receives approximately 58.6K monthly visitors and ranks #431,806 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:17 on the site.

The majority of medicalert.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is medicalert.org?
Not just a medical ID—a lifeline. Trusted since 1956, MedicAlert offers custom medical IDs + 24/7 livesaving protection.
What technologies does medicalert.org use?
medicalert.org uses 23 technologies including YouTube Embed, HSTS, and 17 more. View the full tech stack analysis above.
How do I contact medicalert.org?
You can contact medicalert.org through their contact page.
What are medicalert.org's social media accounts?
medicalert.org is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is medicalert.org?
medicalert.org receives approximately 58.6K monthly visitors and ranks #431,806 globally. Traffic is declining by 6.7% month-over-month.

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This page provides publicly available information about medicalert.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit medicalert.org directly at https://medicalert.org.