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Medorion: The Quiet Giant in Medicare Engagement
A 31-person team is quietly reshaping how Medicare plans engage 65+ million Americans
In a market dominated by legacy giants, Medorion isn't playing the volume game—it's playing the precision game. With a lean team of 31 and $3.6M in revenue, this Israeli-born startup is proving that behavioral science, not brute force, drives Medicare outcomes.
"Medorion's secret weapon isn't AI—it's understanding that Medicare decisions are emotional, not rational."
The 31-Person Powerhouse
With just 31 employees, Medorion operates like a special forces unit rather than a traditional tech company. The leadership team—Asaf Kleinbort (CEO), Shai Levi (COO), and David Burianek (US Commercial)—combines Israeli tech agility with deep US healthcare expertise. Their 'knowwhy, knowhow' tagline isn't marketing fluff; it's a product philosophy that embeds behavioral science directly into member touchpoints.
The Traffic Paradox
Here's what's fascinating: Medorion's top keyword isn't 'Medicare engagement'—it's 'wordle ai' with 2,330 monthly searches. This reveals a critical insight: their organic traffic is likely inflated by unrelated searches, suggesting their true market penetration is deeper than surface metrics show. With only 1,347 monthly visits, they're not chasing traffic—they're chasing conversions. This is a company that measures success in quality outcomes, not vanity metrics.
The tech stack tells a story of pragmatic efficiency. jQuery and Bootstrap might seem dated in a world obsessed with React and Vue, but for a Medicare audience where browser compatibility and speed are non-negotiable, these battle-tested technologies make sense. The PWA (Progressive Web App) capability is particularly strategic—allowing members to engage without app downloads, crucial for the 65+ demographic that often resists new technology.
- Behavioral science baked into every member interaction
- Lean team with focused US market penetration
- PWA-first approach for maximum accessibility
- Strategic use of proven tech over trendy stacks
The Unsexy Truth About Healthcare Tech
Medorion proves that in Medicare engagement, reliability beats innovation, and behavioral science beats brute force. They're not building the flashiest platform—they're building the one that actually changes member behavior.
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Medicare Member Engagement Platform
knowwhy, knowhow
Medicare member engagement platform combines behavioral insights with Stars measure logic to deliver AI-assisted, individualized outreach.
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About medorion.com
knowwhy, knowhow
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medorion.com uses 14 technologies across their website including Google Fonts, HSTS, PHP, and more.
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medorion.com receives approximately 1.3K monthly visitors and ranks #12,767,722 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of medorion.com's traffic comes from .
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