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MEDS: The Swedish Pharmacy Disruptor
How a mobile-first pharmacy hit $17.5M revenue by challenging the establishment
While traditional pharmacies cling to brick-and-mortar, MEDS has quietly built a $17.5M online pharmacy empire with 125 employees and nearly 2M monthly visitors. They're not just selling medicine—they're weaponizing logistics and mobile-first design against incumbents like Apotea.
"MEDS doesn't compete on price—they compete on convenience, and they're winning by making pharmacy logistics invisible."
The SEO Juggernaut
With 2.07M backlinks and ranking for 'meds' (28.6K monthly searches) and 'meds apotek' (1.66K), MEDS has built a moat through content and authority. They're even stealing traffic from 'apotea'—the category leader with 101K monthly searches. This isn't accidental growth; it's a calculated play on search intent.
The Mobile-First Bet
Their H1 tag says it all: 'MEDS - Apoteket i mobilen' (The pharmacy in your pocket). With a PWA, Tailwind CSS, and Vite stack, they're optimizing for the 96.6% of traffic coming from undefined (likely mobile) sources. While competitors built for desktop, MEDS built for the ambulance, the couch, the queue.
The Trustpilot rating of 3.8/5 with 2,454 reviews reveals a critical insight: MEDS is optimizing for operational excellence over customer service perfection. They're shipping volume, not hand-holding. This is a scale play, not a luxury service.
- Captures 28% of 'meds' branded search volume with zero paid spend
- Uses PWA technology to bypass app store fees while maintaining native feel
- Leverages social presence (TikTok, Instagram) to capture Gen Z pharmacy moments
- Built on Cloudflare + GTM stack for performance at scale
The Bottom Line
MEDS is building the infrastructure for pharmacy's future, not just another e-commerce site
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5 keywordsHow is Meds's SEO?
Open Graph Image

https://www.meds.se/images/og-image-meds.jpg
Meta Tags
MEDS Apotek | Testa apoteket med snabb leverans & fri frakt!
✓ Apotek online med tillstånd av Läkemedelsverket ✓ Låga priser ✓ Snabb & fraktfri hemleverans ✓ Receptfria & receptbelagda läkemedel.
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MEDS
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Reviews (20)
London was excellent in assisting me…
London was excellent in assisting me complete my intake form. Very patient with me when not being tech savvy
Great job Jordan Sterling and Ashley…
Great job Jordan Sterling and Ashley Smith!
Less than 24 hours delivery
Both times I've ordered here I have received the parcel within 24 hours. Nice selection of many things, so you can stock up on laundry detergent while buying body lotion to get the free delivery and bundle discounts. Love it, super easy and reliable.
Service matters to Remedy Meds
They answered all my questions about Zepbound and Trzerpatide. They pick up the phone quickly. The consultation with the doctor was available within a few hours and took 5 to 10 minutes. The iced box arrived as promised in 3 to 4 days. An efficient, easy process.q
smooth check out and payment
There are varieties of offers on the website. I specially like the web user interface is so smooth and easy check out.
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About meds.se
✓ Apotek online med tillstånd av Läkemedelsverket ✓ Låga priser ✓ Snabb & fraktfri hemleverans ✓ Receptfria & receptbelagda läkemedel.
Company Overview
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Technology Stack
meds.se uses 10 technologies across their website including Cloudflare, Google Tag Manager, Lazy Loading, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Build Tools
Vite
UI Libraries
Ant Design
Traffic & Audience
meds.se receives approximately 2.0M monthly visitors and ranks #28,041 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:16 on the site.
The majority of meds.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about meds.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meds.se directly at https://meds.se.