In a world obsessed with swipe-right dopamine hits, Meetic.fr stands as a stubborn monument to the old web: a directory-first dating site that generates $55.8M in revenue while actively alienating its user base with a 1.8-star Trustpilot rating. It is the paradox of scale—massive traffic, massive revenue, and massive user resentment.

"Meetic isn't selling love; it's selling a directory. The product is the list, not the connection."

The technology stack tells a story of modernization layered over legacy infrastructure. They use Next.js and Vite for performance, but the UI is a hybrid of Tailwind, Bootstrap, and Ant Design—a visual patchwork that suggests multiple teams and eras of development. The inclusion of Arkose Labs (bot protection) and OneTrust (privacy compliance) highlights the operational burdens of a massive, older platform fighting fraud and regulation, a cost smaller, agile competitors often avoid.

• Traffic Dominance: 98.6% of traffic comes from undefined regions, likely France, indicating near-total local market saturation.
• Keyword Monopoly: Ranks for 'dating site' and 'dating app' with massive volume, yet fails to convert sentiment into satisfaction.
• The 'Badoo' Factor: Competitor keyword 'Badoo' appears in their data, suggesting users cross-shop the Match Group ecosystem (owner of both Meetic and Tinder), diluting brand loyalty.