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MeetingPackage: The Invisible Layer of M&E
How a 71-person team is automating $16M in group bookings, one API at a time.
While OTAs fight for the leisure traveler, MeetingPackage is quietly building the infrastructure for the other half of the hotel economy: Meetings & Events. They aren't selling rooms; they are selling the software that powers the sale.
"MeetingPackage isn't an OTA for meetings; it's the plumbing that connects hotels to the digital world."
The Efficiency Play
With a lean team of 71 generating $16.2M in revenue, MeetingPackage boasts a revenue-per-employee of roughly $228k. This suggests a highly scalable SaaS model rather than a high-touch service business. They are scaling by automating the most painful part of M&E sales: the RFP (Request for Proposal) nightmare.
The Customer Profile
Their traffic data reveals a focus on specific use cases rather than broad brand discovery. Keywords like 'Aloft Birmingham soho square meeting room' indicate they are solving for the 'immediate need' booker—the corporate planner who needs a room tomorrow, not next month. They capture high-intent traffic at the bottom of the funnel.
The company is playing the role of the 'Operating System' for hotel M&E sales. By integrating with the hotel's PMS and CRM, they remove the friction of manual email negotiation. The presence of heavy-hitter sales leadership (Ryan Sokoloff in North America, Tommi Mannonen globally) signals an aggressive push to capture market share in a fragmented industry.
- Vertical SaaS for Hospitality: They own a specific workflow (Group Bookings) rather than trying to be a generic booking engine.
- API-First Strategy: The tech stack suggests a modern, integration-heavy approach (jQuery/Bootstrap legacy aside, the architecture is likely headless).
- Global Ambition: With undefined top countries and specific US sales leadership, they are likely scaling horizontally across geographies.
The Verdict: Infrastructure over Interface
MeetingPackage wins by becoming indispensable to hotel revenue managers, not by chasing the end-traveler. It's a B2B2B play with high switching costs.
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Sell your group bookings & meeting rooms with ease | MeetingPackage
An intuitive and automated solution to manage group bookings for accommodation and Meetings & Events sales. Increase your sales and save time.
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About meetingpackage.com
An intuitive and automated solution to manage group bookings for accommodation and Meetings & Events sales. Increase your sales and save time.
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Technology Stack
meetingpackage.com uses 23 technologies across their website including Wistia, HSTS, reCAPTCHA, PHP, and more.
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Wistia
Security
HSTS, reCAPTCHA
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PHP
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Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
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HubSpot
Traffic & Audience
meetingpackage.com receives approximately 25.6K monthly visitors and ranks #1,145,263 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:18 on the site.
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