meetmaev.com
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Maev: The Raw Food Disruptor Taking on Big Kibble
How a direct-to-consumer brand is betting on transparency in the $100B pet food market
While legacy brands hide ingredients behind vague labels, Maev is betting the farm on radical transparency. With 85k monthly visitors and a $10M revenue run rate, this DTC raw food startup isn't just feeding dogs—it's rewriting the rules of a $100B industry.
"Maev's 54% direct traffic isn't a metric—it's a moat. When dog owners type your URL instead of searching 'dog food,' you've won more than a customer; you've earned a habit."
The Growth Engine
Maev's traffic split reveals a sophisticated playbook: 54% direct traffic suggests exceptional brand recall and repeat purchase behavior. The 31% organic search indicates strong SEO for branded terms ('maev' at 7,940 monthly searches) while competing against giants like Farmer's Dog (31,770 searches). This isn't just growth—it's sticky, intentional growth.
The Customer Psychology
The keyword strategy tells a story: Maev targets owners who've graduated from generic 'dog food' searches to specific queries like 'maev shipping speed' (230 monthly searches). These aren't browsers—they're buyers evaluating logistics. The 421 Trustpilot reviews at 4.2/5 suggest they're converting those evaluators, but the real insight is in what they're NOT targeting: they're not fighting for 'best dog food' keywords. They're owning their own brand destiny.
The tech stack reveals a company built for scale: Shopify for commerce, Klaviyo for retention, Hotjar for conversion optimization. This is a data-driven operation, not a passion project. The 50-person team with $10M revenue suggests ~$200K revenue per employee—lean for DTC but impressive for a category that requires cold chain logistics.
- Radical transparency as brand identity: 'real ingredients you can see and name' directly attacks traditional kibble's mystery meat problem
- Multi-product ecosystem: Raw food + SupplementBars + Bone Broth creates subscription stickiness beyond single SKU
- Niche dominance: While competitors fight over 'dog food,' Maev owns 'maev'—a branded search moat that's nearly impossible to replicate
The Raw Truth
Maev isn't just selling dog food—they're selling peace of mind in a market built on opacity. Their real competition isn't Farmer's Dog; it's the inertia of decades-old kibble brands. And with 54% direct traffic, they're winning the memory game.
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5 keywordsHow is Meetmaev's SEO?
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https://cdn.shopify.com/s/files/1/0240/1317/6909/files/shareImg.gif?v=1635968518
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Maev Raw Food for Dogs
Boost mobility, digestion, skin, and coat with real ingredients you can see and name just by looking.
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Maev
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Reviews (20)
Thank you
Thank you, James For helping me with my order and for being so kind with your time to help.
Quick response and request was initiated
Quick response and request was initiated
Customer service was amazing
Customer service was amazing , prompt, same day response. Sadly I had to send my dog over the rainbow bridge , after my order had processed . Maev was more than accommodating to me. When a new member of the pack joins , I will 100% be back
I ordered a order from Maev and my two…
I ordered a order from Maev and my two pups loved the food, perfect and they totally enjoyed. The food was bought for them as it is as best I could find, One dog 7 and the other 5. Best food.
The best!
Our 12 1/2 year old GSP loves this food and treats. When shipments arrive she is right there, practically opening the box with me. Food is expensive but well worth it. Customer Service is great and rewards are great! I kept forgetting to redeem them and finally did today, $55 off this next purchase! Win Win!
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About meetmaev.com
Boost mobility, digestion, skin, and coat with real ingredients you can see and name just by looking.
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Technology Stack
meetmaev.com uses 20 technologies across their website including AccessiBe, Adobe Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts
Security
HSTS
Cloud & Hosting
Vercel
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Traffic & Audience
meetmaev.com receives approximately 85.8K monthly visitors and ranks #371,495 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:36 on the site.
The majority of meetmaev.com's traffic comes from undefined, undefined, .
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