meli.org.au
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Meli: The Victorian Powerhouse You Haven't Heard Of
454 employees, $63.6M revenue, and a digital strategy that actually works.
In a digital landscape cluttered with startups chasing unicorns, Meli.org.au stands as a quiet giant in the nonprofit sector. This isn't just a community support site; it's a highly scaled Victorian engine driving employment, early childhood education, and family support with a revenue that rivals Series A tech companies.
"Meli proves that mission-driven organizations can dominate search rankings without aggressive SEO tricks—they simply solve real human problems at scale."
The Digital-First Nonprofit
With 57% of traffic coming from organic search, Meli has mastered intent-based acquisition. Their top keyword isn't a generic term—it's 'meli' itself (105,850 monthly volume), indicating massive brand recall. They aren't just bidding on keywords; they are the destination.
Community Infrastructure
Meli operates 31 Kindergartens and runs 'The Geelong Project' (a key search term for them). With 454 employees, they are a major local employer. Their tech stack—Tailwind CSS, Bootstrap, jQuery—suggests a pragmatic approach: stable, accessible, and built for utility over flashiness.
- Traffic Dominance: 100% of traffic originates from undefined (likely Australia), signaling hyper-local relevance.
- Brand Power: 'Meli' generates 105k monthly searches, dwarfing all other keywords.
- Diverse Revenue Streams: From employment services to childcare, they hedge against sector volatility.
The Blueprint for Sustainable Scale
Meli isn't just surviving; it's building a digital moat around essential services.
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5 keywordsHow is Meli's SEO?
Open Graph Image
https://www.meli.org.au/wp-content/uploads/2024/01/pexels-alejandro-quinonez-17110419-681x1024.jpg
Meta Tags
Meli | Supporting people, strengthening communities
Meli is a Victorian not-for-profit committed to strengthening communities through supporting people.
H1 Tags
Schema Types
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About meli.org.au
Meli is a Victorian not-for-profit committed to strengthening communities through supporting people.
Company Overview
meli.org.au Social Media
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Technology Stack
meli.org.au uses 28 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
CDN
unpkg, jsDelivr
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
meli.org.au receives approximately 12.2K monthly visitors and ranks #2,068,530 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:10 on the site.
The majority of meli.org.au's traffic comes from .
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This page provides publicly available information about meli.org.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meli.org.au directly at https://meli.org.au.