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MellowVans: The Stealth EV Play
A deep dive into the 17-person team building electric delivery vehicles for the last mile
In a world obsessed with flashy autonomous tech, MellowVans is quietly solving the last-mile problem with something refreshingly tangible: electric delivery vehicles. While the industry chases AI dreams, this team of 17 is building hardware that moves goods today.
"MellowVans isn't playing the venture capital lottery—they're building a business, not a valuation."
The Team That Builds
With just 17 employees, MellowVans is operating with extreme efficiency. The team composition reveals their engineering-first approach: Neil Preez (Director) leads a lean crew including electrical assemblers, mechanical engineers, and industrial designers. This isn't a software startup with 50 engineers writing code—this is a hardware company where every person likely touches physical product. The presence of both Electrical Assembler and Electrical Engineering trainee roles suggests a hands-on culture focused on practical skills over pedigree.
The Revenue Reality
$3.4M in revenue with 17 employees translates to approximately $200K revenue per employee—a solid metric for a hardware company still scaling. This isn't a pre-revenue startup burning cash; they have real customers paying for electric delivery vehicles. The absence of funding data suggests they're either bootstrapped or have taken minimal external capital, allowing them to focus on product-market fit rather than growth-at-all-costs.
The tech stack reveals a pragmatic approach: jQuery, Swiper, Tailwind CSS, Bootstrap, and Ant Design. This isn't a cutting-edge React/Next.js setup, but it works. For a hardware company whose primary job is building vehicles, not web apps, this is perfectly adequate. The site's 0 monthly visits is the most telling data point—MellowVans isn't spending on SEO or content marketing. They're likely selling through direct B2B relationships, trade shows, and industry networks.
- Domain identity crisis: Mellowcabs.com redirects to MellowVans.com
- Zero digital footprint despite $3.4M revenue—pure B2B play
- Industrial design focus suggests premium product positioning
- LinkedIn presence indicates professional network strategy
The Anti-Startup Startup
MellowVans proves that boring execution beats flashy fundraising in the hardware space
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mellowcabs.com uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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