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MeMo²: Kantar's Data-Driven Marketing Arm
A $6.1M revenue consultancy measuring cross-media ROI for global brands
MeMo² isn't trying to be a full-service agency. It's the specialized data science unit of Kantar, laser-focused on one thing: proving marketing ROI through rigorous cross-media measurement. Since 2004, they've operated as the quiet engine behind major brand decisions, turning media chaos into actionable intelligence.
"They're not selling creativity; they're selling certainty in an industry built on assumptions."
The Kantar Advantage
Being a Kantar company gives MeMo² immediate credibility with enterprise clients. They leverage Kantar's massive research infrastructure while maintaining the agility of a 66-person specialist team. This hybrid model explains their 84.8% traffic concentration in their home market—they're not chasing global scale; they're deepening local expertise with global backing.
The Traffic Paradox
With just 2,304 monthly visits and a global rank of #6.7M, MeMo²'s digital footprint is surprisingly modest for a Kantar entity. But this reveals their business model: they don't need high web traffic because they're not acquiring customers online. Their clients are enterprise brands with existing Kantar relationships. The 48% organic search traffic is likely dominated by branded searches ('memo2' and 'memo 2'), confirming they're a 'known entity' seeking specific services, not discovering them.
The keyword data tells a revealing story. While 'thx' and 'thx app' appear with significant volume (34,270 and 200 monthly searches respectively), these are likely unrelated to MeMo²'s core business. The real signal is in the branded searches—when prospects are already hunting for 'memo2', they've moved past the awareness stage. This is a high-intent audience, but a small one.
- Cross-media measurement is their North Star—they don't just track channels, they connect them
- Data Science Center (led by Jeroen Turksema) is their competitive moat, not just a department
- Strategic partnership with Kantar provides enterprise-grade credibility without the corporate bloat
- Their tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatic, not flashy, digital presence
The Quiet Giant Strategy
MeMo² proves you don't need massive web traffic when you have Kantar's client list and 20 years of measurement expertise. For founders and investors, this is a masterclass in B2B positioning: own a niche so completely that your digital footprint becomes irrelevant.
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About memo2.nl
Global marketing- and business consulting agency - and business consulting agency
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memo2.nl uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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memo2.nl receives approximately 2.3K monthly visitors and ranks #6,716,194 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:48 on the site.
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