menutrinfo.com
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MenuTrinfo: The Invisible Shield of Food Safety
How a 31-person team built a $6.7M empire on allergen awareness
In an industry where a single mistake can trigger a lawsuit or a life-threatening reaction, MenuTrinfo operates as the silent guardian of food service. They don't sell food; they sell the confidence to serve it safely.
"MenuTrinfo proves that B2B education scales faster than B2C apps when the stakes are life and death."
The Hidden Power of Niche Dominance
With only 5,766 monthly visits, MenuTrinfo looks small on paper. But look deeper: 46% of traffic comes directly to their domain. This isn't a company chasing SEO hacks; it's a brand that has embedded itself into the daily operations of food service professionals. Their top keywords aren't generic food terms—they're specific queries like 'is coconut a tree nut' (550 monthly searches). They own the exact questions that keep chefs up at night.
The Revenue Per Employee Masterclass
At $6.7M revenue with 31 employees, MenuTrinfo generates over $216,000 per employee. This is exceptional efficiency for a training and certification company. They've cracked the code on digital education products that scale without scaling headcount. Their model isn't consulting—it's certification, which creates recurring revenue and industry stickiness.
The company's leadership team reveals their strategic depth. CEO Betsy Craig founded MenuTrinfo, while COO Claire Peacock and VP of Product Laurel Whisker handle operations and accreditation. This isn't a startup with a single visionary—it's a mature operation with specialized roles. Their social presence across Twitter, Facebook, LinkedIn, and Instagram shows they understand multi-channel engagement in a B2B context.
- Direct traffic dominance (46%) signals brand authority and repeat usage
- Niche keyword ownership around allergen confusion (coconut as tree nut queries)
- High revenue-per-employee ratio ($216K) indicates scalable digital products
- Full C-suite with specialized roles (Risk Management, Product Development, Accreditation)
- Multi-platform social strategy targeting food service professionals
MenuTrinfo is the ultimate B2B education play
They've built a $6.7M fortress on regulatory necessity and recurring certification revenue. In a world obsessed with viral growth, they've chosen steady, defensible scale. The question isn't whether they'll grow—it's whether they'll expand beyond allergens into broader food safety compliance.
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Meta Tags
Food Allergy & Gluten-Free Training | Allergen Awareness Certification | AllerTrain
MenuTrinfo® exists to inform food service professionals and food manufacturers in regards to food allergens what they can serve safely to their customers.
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About menutrinfo.com
MenuTrinfo® exists to inform food service professionals and food manufacturers in regards to food allergens what they can serve safely to their customers.
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Technology Stack
menutrinfo.com uses 23 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
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Font Awesome, Google Fonts
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Laravel
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PHP
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Squarespace, Webflow, WordPress
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Traffic & Audience
menutrinfo.com receives approximately 5.8K monthly visitors and ranks #3,439,298 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:24 on the site.
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