meny.no
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Meny: Norway's Grocery Titan
How a traditional grocer built a 5M+ monthly visit digital empire
In the hyper-competitive Norwegian grocery market, Meny isn't just playing the digital game—they are rewriting the rules. With over 5 million monthly visitors, this supermarket giant has successfully bridged the gap between traditional retail and digital dominance, turning weekly grocery runs into a seamless online experience.
"Meny has turned the mundane act of buying milk into a high-volume digital traffic machine, capturing nearly 5% of the entire Norwegian population monthly."
The SEO Juggernaut
Meny's dominance isn't accidental; it's engineered. With 67% of traffic coming from organic search, they have mastered the art of capturing intent. Ranking for high-volume terms like 'ribbe' (14,940 monthly searches) and 'julekaker', they dominate seasonal peaks. Their strategy isn't just about selling groceries; it's about becoming the default answer to 'what's for dinner?' in Norway.
The Trust Paradox
Here lies the most fascinating tension in Meny's story. Despite a massive digital footprint and sophisticated tech stack (PWA, Vite, Tailwind), their Trustpilot rating sits at a dismal 1.9/5. This disconnect highlights a brutal truth for product leaders: operational excellence in logistics often lags behind digital UI polish. The website works beautifully, but the delivery experience is clearly fracturing user trust.
Technologically, Meny is surprisingly modern. They leverage a PWA (Progressive Web App) architecture, Vite for fast builds, and Tailwind CSS for rapid UI development. This stack suggests a team moving faster than the legacy retail systems typically allow. However, the reliance on jQuery alongside modern frameworks hints at the technical debt accumulated over years of digital transformation.
- Traffic Monopoly: Captures 97% of its traffic from within Norway, showing incredible local market saturation.
- Seasonal Sensitivity: Keyword spikes around 'ribbe' and 'julekaker' reveal a business deeply tied to cultural traditions.
- The 'Kundeavis' Hook: The weekly flyer ('kundeavis') remains a massive digital driver, proving old habits die hard but adapt well online.
The Digital Grocer's Dilemma
Meny proves that traffic is easy; trust is the real currency.
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5 keywordsHow is Meny's SEO?
Open Graph Image
https://www.meny.no/static/images/logo.png
Meta Tags
MENY - Dagligvarer, nettbutikk, kundeavis og tips | Meny.no
Handle matvarer på nett og få MENY-kvaliteten, det store utvalget og alle tilbudene levert rett hjem! Se ukens kundeavis med gode tilbud
MENY - Dagligvarer, nettbutikk, kundeavis og tips | Meny.no
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Meny
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Reviews (2)
I was shopping from Meny at Tveita…
I was shopping from Meny at Tveita Center yesterday and I had the pleasure to be helped by a really kind and social employee. I think she should be taken an example for many others out there on who a customer service should be done. I don’t know her name but according to the receipt her work ID is 011769-003 ❤️Very grateful to meet such amazing people 🙏
Very good shop
Very good shop, bit pricey but good!
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About meny.no
Handle matvarer på nett og få MENY-kvaliteten, det store utvalget og alle tilbudene levert rett hjem! Se ukens kundeavis med gode tilbud
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Technology Stack
meny.no uses 16 technologies across their website including Cloudinary, ASP.NET, PHP, and more.
Media
Cloudinary
Backend Frameworks
ASP.NET
Programming Languages
PHP
Customer Support
Zendesk
A/B Testing
Optimizely
Tag Managers
Tealium
Traffic & Audience
meny.no receives approximately 5.1M monthly visitors and ranks #12,414 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:15 on the site.
The majority of meny.no's traffic comes from undefined, undefined, .
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This page provides publicly available information about meny.no. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meny.no directly at https://meny.no.