Mercell is playing chess in a market where competitors are playing checkers. While US-centric procurement tech grabs headlines, this European powerhouse quietly connects 400,000+ suppliers to €200B+ in public contracts annually—proving that B2B infrastructure doesn't need massive teams to build massive moats.

"Mercell proves that in B2B infrastructure, leverage beats headcount. 9 people, €200B in transactions, zero external funding."

The 56% direct traffic signal is particularly telling—more than half their visitors type 'mercell.com' directly into their browser. This isn't SEO-driven discovery; it's a destination business. In a world where companies obsess over organic search, Mercell has built a brand so embedded in European procurement that users come to them first, last, and only.

• €0.9M revenue with 9 employees = €100K+ per employee (extremely efficient for B2B infra)
• 2.5M backlinks suggest they've been building domain authority for years, not months
• 35% organic traffic is low for a web business—indicating they don't need marketing because the market comes to them
• Trustpilot score of 3.2/5 with only 1 review suggests they're not consumer-facing, which is exactly the point