In an industry obsessed with storefronts and social media, MercurySteam operates in plain sight. With 265 employees and $58.9M in revenue, they've built a gaming empire on the foundations of Microsoft's most beloved franchises—yet their own website feels like an afterthought.

"MercurySteam proves that world-class development doesn't need a polished website—it needs a polished product."

The most telling metric isn't their revenue or employee count—it's the 3,906 monthly visits. A studio with $58.9M in revenue and 265 employees typically sees 10-50x more web traffic. This isn't a failure; it's a strategic choice. MercurySteam doesn't need a consumer-facing website because they don't sell to consumers. They build for partners.

• B2B-first model: Revenue comes from platform partnerships, not direct sales
• Minimal web presence: 3,906 monthly visits vs. $58.9M revenue = 0.006% traffic-to-revenue ratio
• Technical efficiency: Next.js + Tailwind suggests lean, performance-focused development
• 99.5% undefined traffic: Either analytics blind spots or intentional privacy