Merisant.com redirects to Whole Earth Brands, a global food company with $127.6M in revenue and zero public web traffic. In an era obsessed with direct-to-consumer growth, this B2B powerhouse proves that industrial scale and brand loyalty operate on an entirely different plane.

"When your revenue is $127M but your website has zero traffic, you're not in the digital marketing game—you're in the supply chain dominance game."

The company's structure reveals their priorities: Product Supply Director & Deputy Leader Switzerland (Daniel Latour) and LATAM Supply Planning & Operations Manager (Emanuel Classen) dominate the leadership roster. This isn't a marketing-first organization—it's an operations-first behemoth that happens to own trusted brands like Equal and Pure Via.

• Zero web traffic despite $127M revenue = pure B2B efficiency
• 17 technologies on a static site = over-engineered business card
• Global leadership focused on supply chain, not social media
• Plant-based sweeteners as the core product, not the brand story