meritor.com
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Cummins' Meritor: The Invisible Giant
A $3.8B powerhouse with only 583 monthly visits—what's really happening?
Meritor.com isn't a website; it's a digital ghost haunting a $3.8B industrial empire. With a monthly visitor count that could fit inside a single warehouse shift, this domain reveals a fascinating disconnect between industrial scale and digital presence.
"In the industrial world, the loudest brands aren't always the ones with the most website traffic—they're the ones keeping 18-wheelers moving across America."
The Engineer's Dilemma
Monte Williams and his team of chief engineers aren't optimizing for clicks—they're solving braking systems for Class 8 trucks. The 5,087 employees at Meritor (now part of Cummins) build components that move the world's freight, yet their digital footprint is barely a whisper. This isn't a failure; it's a strategic choice. Their customers don't browse—they buy through relationships and spec sheets, not SEO.
The Traffic Paradox
With 42% direct traffic and only 32% organic search, Meritor's visitors aren't discovering them—they're hunting them down. The top keyword 'ontrac' (72K monthly searches) isn't even about Meritor's products; it's a logistics platform. This reveals the brutal reality of B2B industrial: your brand awareness lives in trade journals and phone calls, not Google Analytics.
The tech stack tells another story. jQuery, Bootstrap, and Tailwind CSS suggest a site built for function over form. No fancy React frameworks here—just reliable tools that work. Hotjar and Google Analytics sit quietly in the background, likely watching a handful of engineers and procurement managers navigate specs and contact forms. The site is a digital filing cabinet, not a marketing engine.
- Revenue-to-traffic ratio: $6.5M per monthly visitor (industrial absurdity)
- Top traffic source: 'undefined' (100%)—a data black hole that speaks volumes
- Social presence: Cummins' profiles, not Meritor's—brand consolidation in action
- Career pages: The only real 'conversion' funnel for this industrial giant
The Unsexy Truth of Industrial B2B
Meritor proves that in heavy industry, digital presence is optional—but engineering excellence is non-negotiable. Their site isn't broken; it's just not built for you.
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5 keywordsHow is Meritor's SEO?
Open Graph Image
https://www.cummins.com/sites/default/files/2024-04/cummins-meritor-front-axle-hero.jpg
Meta Tags
Cummins Drivetrain and Braking Systems | Cummins Inc.
Learn more about Cummins Drivetrain and Braking Systems from Cummins, Inc., an industry leader in reliable power solutions for more than 100 years.
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About meritor.com
Learn more about Cummins Drivetrain and Braking Systems from Cummins, Inc., an industry leader in reliable power solutions for more than 100 years.
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Technology Stack
meritor.com uses 27 technologies across their website including UserWay, Leaflet, Vidyard, and more.
Accessibility
UserWay
Maps
Leaflet
Video
Vidyard
Security
reCAPTCHA
CMS
Contentful, Drupal
CDN
jsDelivr
Traffic & Audience
meritor.com receives approximately 583 monthly visitors and ranks #5,340,038 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:04 on the site.
The majority of meritor.com's traffic comes from .
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This page provides publicly available information about meritor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meritor.com directly at https://meritor.com.