merriam-webster.com
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Merriam-Webster: The Dictionary That Won the Internet
How a 200-year-old reference brand became a digital traffic juggernaut
While most legacy publishers are struggling to survive, Merriam-Webster has quietly built an empire on the web. With 55 million monthly visits and a backlink profile that would make tech giants jealous, this dictionary isn't just surviving—it's defining the digital reference landscape.
"Merriam-Webster isn't just a dictionary—it's the default answer engine for the English-speaking internet."
The SEO Powerhouse Strategy
Their dominance isn't accidental. With 73% of traffic coming from organic search, they've mastered the art of being the answer. When someone searches 'thesaurus' (927K monthly searches) or 'dictionary' (538K), Merriam-Webster is almost always the first result. They've turned a 200-year-old reference brand into Google's preferred source for word definitions, capturing intent at the exact moment of need.
Beyond Definitions: Cultural Relevance
The data reveals a fascinating pivot: 'quordle' (316K monthly searches) and '5 letter words' (200K) appear in their top keywords. This isn't just a dictionary—it's a gaming companion for Wordle enthusiasts. By capitalizing on cultural moments and word games, they've expanded beyond reference into entertainment, capturing a younger, more engaged audience that might never open a physical dictionary.
With only 103 employees generating $25M in revenue, Merriam-Webster achieves a remarkable $242K per employee. This efficiency is built on a lean digital product stack—using modern tools like Tailwind CSS, PWA technology, and Google's analytics suite—while maintaining the editorial integrity that makes them 'the most authoritative English dictionary.' They're not just digitizing print; they're redefining what a reference brand can be in the age of instant information.
- Built a 41M+ backlink profile through authority and trust
- Captures 24% direct traffic—brand loyalty in a commodity market
- Turned cultural moments (Wordle, political discourse) into search gold
- Maintains editorial credibility while competing with AI and Wikipedia
The Unsexy Unicorn
In a world obsessed with disruption, Merriam-Webster proves that being the definitive source for a fundamental need is the most sustainable business model of all.
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Merriam-Webster: America's Most Trusted Dictionary
Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.
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Reviews (11)
Antimony salad
I was able to find different descriptive words used for the same topic. This helped me with my research.
Useful app for everyone
Useful app for everyone
Like their digital version of…
Like their digital version of dictionnary, very easy to access and follow.
Definition of marriage
Definition of marriage 1asee usage paragraph below : the state of being united as spouses in a consensual and contractual relationship recognized by law b: the mutual relation of married persons : WEDLOCK c: the institution whereby individuals are joined in a marriage [[[[[[[[ Legal Truth ]]]]]]]] Here is the Legal Reality of the meaning of MARRIAGE. A LEGAL CONTRACT IN WHICH YOU AND YOUR SPOUSE BECOME A SLAVE TO THAT CONTRACT AND THE STATE BECOMES THE 3RD PARTY INTERLOPER IN THAT CONTRACT.
Useless
Keeps freezing and throwing me out mid game. Very very very frustrating and exceedingly poor. One star is too good for them.
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About merriam-webster.com
Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.
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merriam-webster.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, and more.
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merriam-webster.com receives approximately 55.7M monthly visitors and ranks #913 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 3:00 on the site.
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