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meshki.com.au
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meshki.com.au

34 technologies
VerifiedVisit1.4M/mo$44M17834 Tech22 Leads
Deep Dive

Meshki: The Celebrity-Fueled Australian Fashion Empire

How a boutique brand scaled to $44M revenue by mastering exclusivity and influencer buzz.

Meshki isn't just selling clothes; it's selling the feeling of being on the guest list. While legacy fashion houses rely on heritage, this Australian brand has engineered a digital-first empire by turning celebrity sightings into a scalable business model.

$44.4M
Annual Revenue
1.38M
Monthly Visits
178
Employees
3.7/5
Trustpilot Score

"Meshki has cracked the code on 'aspirational accessibility'—making celebrity style feel attainable without losing the allure of exclusivity."

The Viral Velocity Engine

With 1.38 million monthly visits and a dominant 48% direct traffic share, Meshki operates less like a traditional e-commerce store and more like a media brand. Their strategy is ruthless: identify micro-trends, replicate celebrity aesthetics, and flood TikTok and Instagram before competitors can react. The result? A brand that ranks #28,580 globally despite having no physical retail footprint.

The Cult of Exclusivity

Traffic data reveals a fascinating split: nearly half of all visitors type 'meshki.com.au' directly into their browser. This isn't discovery; it's ritual. The brand has built a cult following that returns not just for new drops, but for the identity associated with the label. With 60,656 backlinks and heavy social engagement on TikTok, they've turned their customers into unpaid brand ambassadors.

The leadership team—anchored by co-founders Natalie Khoei and Shadi Kord—has maintained a lean operational structure. With 178 employees generating $44.4M in revenue, their efficiency ratio is impressive. They've scaled without the bloat that plagues many fast-fashion retailers, focusing resources on product velocity and digital marketing rather than physical infrastructure.

  • Keyword Dominance: Captures 197,570 monthly searches for 'meshki' alone, indicating near-total brand ownership in its niche.
  • Global Ambition: Despite being Australian-born, traffic sources suggest a push into undefined international markets (67.2% traffic share).
  • Tech Stack Agility: Uses modern tools like Vite, PWA, and Tailwind CSS to ensure lightning-fast mobile experiences critical for their demographic.
Doesn't compete on price alone (risky in fast fashion)
Masters the 'drop' model to create urgency
Avoids traditional retail expansion (limits physical touchpoints)
Uses direct traffic as a moat against competitors
Relies heavily on influencer volatility
Builds community through social media rather than email lists

The Blueprint for Modern Fashion

Meshki proves that in the digital age, brand equity isn't built in flagship stores—it's forged in the comments section of TikTok and the direct traffic bar of Google Analytics.

What tech stack does Meshki use?

55 detected
Video1
Programming Languages1
CMS1
Privacy & Consent1
Email Marketing1
Customer Support1
E-commerce & Payments3
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics21
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
S
Snapchat Pixel
A
Amazon CloudFront
G
Google Tag Manager
M
Microsoft Clarity
T
Tracking Service
C
Cloudflare
T
Tracking Pixel
G
Google DoubleClick
G
Google Ads
G
Google Analytics
Z
Zendesk
S
Snapchat
B
Bing
G
Google APIs
S
Sentry
G
Google Static
F
Facebook Pixel

How much traffic does Meshki get?

Traffic & Engagement

1.6M
Monthly Visits
-32.8%
5.7
Pages/Visit
6:53
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-30%
2.2M
Oct 2025
Oct
2.3M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Rankings

#33,536
Global Rank
#695
Australia Rank

Backlinks & Authority

60.7K
Backlinks
4.0K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
65.6K
Jul 2025
Jul
64.2K
Aug 2025
Aug
60.3K
Sep 2025
Sep
57.7K
Oct 2025
Oct
66.8K
Nov 2025
Nov
60.7K
Dec 2025
Dec

Search Traffic

Organic
570.9K
Paid
10.0K

Top Organic Keywords

#1meshki
135,000 vol31.9%
#1meshki dresses
12,100 vol2.9%
#1meski
6,600 vol1.6%
#1meshki returns
2,900 vol0.7%
#1graduation dress
6,600 vol0.5%

Where is Meshki's audience located?

🇦🇺Australia67.5%
🇳🇿New Zealand9.2%
🇺🇸United States3.9%
🇰🇷South Korea2.1%
🇨🇭Switzerland2.0%

Device Distribution

Desktop22.1%
Mobile77.9%

What keywords does Meshki rank for?

5 keywords
1meshki197.6K vol$0.34
2meski10.3K vol$0.35
3meshki returns2.7K vol$0.41
4meshki dress5.0K vol$0.45
5meshki dresses9.8K vol$0.45

How is Meshki's SEO?

Open Graph Image

OG Image preview
og:image

http://www.meshki.com.au/cdn/shop/files/logo_e758efd9-1f29-4415-a923-8357be8d0f54.svg?height=628&pad_color=fafaef&v=1723653631&width=1200

Meta Tags

title63 chars

Women's Boutique Clothing & Fashion Online - Meshki Boutique AU

description138 chars

Shop affordable Luxe Women’s Fashion and unique exclusive designs. Statement styles worn by celebs worldwide you won’t find anywhere else.

languageEN

H1 Tags

h1Women's Boutique Clothing & Fashion

Schema Types

WebSiteOrganization

Who works at Meshki?

Loading leads...

What do customers think of Meshki?

MESHKI

MESHKI

3.7
5,527 reviews
✓ Claimed

Categories

Women's Clothing Store#undefined

Activity & Engagement

Reply Rate
94.05594405594405%
Avg. Reply Time
5.0 days
Claimed Date
10/23/2017

Contact Information

Address:
Mary Street 22
Saint Peters, AU

Reviews (20)

Filter by rating:
klant
1/22/2026
🇧🇪 Belgium2 reviewsBasicLinkVerified
Experience date: 1/21/2026
Most delightful customer service

They have the most wonderful customer service team (esp. Kadisha), who are absolutely delightful. Their very quick service and countless attempts to help me with the slightest inconvenience I had.. Truly an amazing team of people, I’ll happily shop there again soon!

Наталья Знаешева
1/20/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 9/1/2025
Amazing customer service and beautiful pieces

I discovered Meshki in September 2025, and since then I’ve been ordering from them regularly. The quality of the pieces is consistently great — stylish, well-made, and true to the photos on the website. I’d especially like to highlight the customer service, and Sienna in particular. She always replies very quickly, is kind, professional, and truly helpful. Her support makes the entire shopping experience smooth and stress-free. It’s clear that Meshki values its customers, and that’s why I keep coming back. I’m happy to recommend this brand to anyone looking for quality fashion and excellent service.

רומי בן שושן
1/18/2026
🇮🇱 Israel1 reviewsBasicLinkVerified
Experience date: 1/18/2026
Meshki is the best!!!!

I had a great experience shopping on this website. The selection is stylish, up-to-date, and offers a wide variety of pieces that are both trendy and wearable. The website itself is very user-friendly, with clear photos, accurate descriptions, and an easy checkout process. The quality of the clothes exceeded my expectations — the fabrics feel great and everything fits exactly as described. Shipping was fast, and the order arrived neatly packaged and in perfect condition. Customer service was also excellent: responsive, helpful, and genuinely caring. It’s clear that a lot of thought goes into both the products and the overall shopping experience. I will definitely be ordering again and highly recommend this site to anyone looking for fashionable, high-quality clothing at a fair price.

Sodany Dinh
1/14/2026
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 1/14/2026
Hi Meshki Team,

Hi Meshki Team, I just wanted to share that I had a really great experience with your brand. The products are lovely, and the service was smooth and enjoyable. I’m very happy with my purchase and will definitely shop with you again. Thank you for providing such a wonderful experience!

Company Response1/16/2026

Hi Sodany, Thank you so much for leaving us a review! We’re absolutely delighted to hear that you loved your experience with MESHKI and that both our products and service made your shopping experience enjoyable. Your support truly means the world to us, and we’re so happy to know we’ll be welcoming you back again. If there’s ever anything you need, our team is always here to help!

Danielle Shields
1/13/2026
🇺🇸 United States3 reviewsBasicLinkVerified
Experience date: 1/13/2026
10/10 prompt customer service

10/10 prompt customer service. Always pleasant and knowledgeable. Took me 3 mins total for them to fix a glitch with a return. I have purchased 20+ items from this brand and love the quality and experience.

Company Response1/16/2026

Hi Danielle, Thank you for leaving us a review! We’re thrilled to hear that our customer service was able to resolve your return so quickly and that you’ve consistently had great experiences with our brand. Knowing you’ve purchased 20+ items and continue to love the quality truly means a lot to us—it’s customers like you who motivate our team every day. If there’s ever anything you need, we’re always here and happy to help. Thanks again for your support and kind words!

Frequently Asked Questions about Meshki

What is Meshki's Revenue?
Meshki generates approximately $44M in annual revenue. With 178 employees, that's $249,700 per employee.
What does Meshki do?
Shop affordable Luxe Women’s Fashion and unique exclusive designs. Statement styles worn by celebs worldwide you won’t find anywhere else.
How fast is Meshki growing?
Meshki has declined by 32.8% in the last 6 months according to traffic data. employee count has changed by 46% year over year.
How do people interact with Meshki?
When visiting Meshki, visitors view an average of 5.7 pages per visit, and spend around 6:53 on the site, and the bounce rate is 45.4%.
How do people find Meshki?
982.1K people (63%) visit Meshki directly. 570.9K (37%) find them through organic search. 10.0K (1%) come through paid advertising.
Who uses Meshki?
Meshki's top market is Australia with 1.1M visitors (67.5%). New Zealand is 2nd with 143.9K (9.2%). United States is 3rd with 61.6K (3.9%).
What technologies does Meshki use?
Meshki uses 34 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Meshki's competitors?
Meshki's main competitors include Autoleague, ILLUM, Think Water, Made With Love Bridal, Cyrus Rugs. These companies operate in similar markets and compete for the same customer base.
What do customers think of Meshki?
Meshki has a Trustpilot score of 3.7 out of 5 (3 stars) based on 5,527 customer reviews.

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What are Meshki's key pages?

Export meshki.com.au Data

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About meshki.com.au

Shop affordable Luxe Women’s Fashion and unique exclusive designs. Statement styles worn by celebs worldwide you won’t find anywhere else.

Company Overview

meshki.com.au
Website
lifestyle
Industry
#28,580
Global Rank
1.4M
Monthly Visitors
34
Technologies
22+
Employees

meshki.com.au Key Pages

meshki.com.au Social Media

Technology Stack

meshki.com.au uses 34 technologies across their website including Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Video

Wistia

Fonts

Font Awesome, Adobe Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Ghost

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

1.4M
Monthly Visits
36%
Bounce Rate
6.2
Pages/Visit
2:32
Avg. Duration

meshki.com.au receives approximately 1.4M monthly visitors and ranks #28,580 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 2:32 on the site.

The majority of meshki.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is meshki.com.au?
Shop affordable Luxe Women’s Fashion and unique exclusive designs. Statement styles worn by celebs worldwide you won’t find anywhere else.
What technologies does meshki.com.au use?
meshki.com.au uses 34 technologies including Wistia, Font Awesome, Adobe Fonts, and 28 more. View the full tech stack analysis above.
How do I contact meshki.com.au?
You can contact meshki.com.au via email at [email protected].
What are meshki.com.au's social media accounts?
meshki.com.au is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is meshki.com.au hiring?
Check meshki.com.au's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is meshki.com.au?
meshki.com.au receives approximately 1.4M monthly visitors and ranks #28,580 globally. Traffic is declining by 15.8% month-over-month.

Related Searches

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This page provides publicly available information about meshki.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meshki.com.au directly at https://meshki.com.au.