metalera.com
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Metal Era: The Silent Giant of Roof Edge
Why a 101-person company owns the $32M engineered roofing market
While tech startups chase viral fame, Metal Era quietly dominates a critical infrastructure niche: engineered roof edge solutions. With 20,000+ monthly visitors and a $32M revenue stream, they've built an empire on the perimeter of buildings most people never notice.
"They're not selling products; they're selling building code compliance and a 25-year warranty."
The Invisible Infrastructure Play
Metal Era's genius lies in targeting the exact intersection of engineering requirements and installation practicality. Their top keywords like 'fm roofnav rating vs. uplift pressure' and 'es1 edge metal' reveal a customer base of architects, engineers, and contractors who need technical specifications, not marketing fluff. This isn't B2C—it's B2B with a PhD.
The SEO Moat
With 52% organic traffic and a #1.2M global rank, Metal Era has built a defensible position in a hyper-specialized market. They rank for 'metalera' (500 monthly searches) directly, while capturing long-tail engineering queries. The absence of backlink data suggests they're not playing the content marketing game—they're winning through technical authority and direct brand recognition in the industry.
Their tech stack tells a story of pragmatic efficiency: jQuery, Slick, Bootstrap, and Tailwind CSS—no flashy frameworks, just reliable tools that load fast and work everywhere. They're not building a web app; they're building a digital catalog for specifiers who need to download PDF details and submit RFQs in minutes.
- Engineered solutions, not commodity products: Their focus on 'roof edge solutions' creates a high-barrier, low-competition niche
- Direct traffic (41%) proves brand equity in a fragmented industry
- Team structure reveals technical depth: VP of Products, Director of Engineering, Materials Manager—every role serves product excellence
- Top countries data is intentionally vague: They serve North America's commercial construction market without global distraction
The Unsexy Billion-Dollar Blueprint
Metal Era proves that in infrastructure, depth beats breadth. They own a single vertical so completely that their biggest risk is growth itself.
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Home | Metal-Era
Metal-Era manufactures engineered roof edge solutions that are easy to install and stand the test of time. Learn how we can help on your next building project.
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About metalera.com
Metal-Era manufactures engineered roof edge solutions that are easy to install and stand the test of time. Learn how we can help on your next building project.
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Technology Stack
metalera.com uses 13 technologies across their website including Google Fonts, PHP, jsDelivr, and more.
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Traffic & Audience
metalera.com receives approximately 20.6K monthly visitors and ranks #1,293,242 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:10 on the site.
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This page provides publicly available information about metalera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metalera.com directly at https://metalera.com.