In an era of digital-first startups, Norfolk Iron & Metal operates with an almost mythical absence from the web. With 636 employees and nearly $200M in revenue, they're a B2B behemoth that doesn't need Google to find customers—they've built a fortress of relationships that makes online metrics irrelevant.

"They've built a business where the absence of web traffic is the ultimate flex."

The tech stack tells another story. While they use modern tools like Tailwind CSS and Vite, the core experience remains lightweight. This isn't a company chasing digital transformation awards. They're using the right tools to maintain a functional digital presence while focusing resources where it matters: inventory, logistics, and customer service. The RSS feed and Twitter Cards hint at a minimal content strategy—likely just enough to keep existing clients informed, not to attract new ones.

• Revenue without reach: $195M with virtually no web traffic
• 636 employees focused on operations, not digital marketing
• Trust over transactions: Long-term relationships beat conversion funnels
• Minimal tech stack, maximum reliability: Built for function, not flash