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metametricsinc.com

16 technologies
VerifiedGrowingVisit4.5K/mo$15M17216 Tech25 Leads
Deep Dive

The Invisible Standard

How a 172-person company became the global arbiter of literacy and numeracy

You've likely never heard of MetaMetrics, yet their algorithms sit at the core of every major American reading assessment. They're not a consumer brand—they're the infrastructure. With 172 employees and a lean $15M revenue, they've quietly built a monopoly on measuring learning, turning complex literacy data into a universal currency.

$15.0M
annual revenue
172
employees
48%
direct traffic
36%
organic search

"MetaMetrics doesn't compete in the edtech arms race—they provide the ammunition for everyone else."

The Infrastructure Play

While competitors fight for classroom eyeballs, MetaMetrics licenses its core intellectual property: the Lexile Framework for Reading and Quantile Framework for Mathematics. These aren't just metrics—they're the standard. When a student scores a '530L' on an Achieve3000 test, that number is calculated using MetaMetrics' proprietary algorithms. They've become the invisible plumbing of educational measurement, earning revenue every time their frameworks are used in assessment products.

The Traffic Anomaly

Here's the telling data: 48% of traffic is direct, suggesting a small but deeply embedded user base accessing their tools daily. Yet their top keywords reveal something unexpected. 'Roman Yampolskiy' (9,870 monthly searches) and 'bayesian score' (190 monthly searches) point to academic and technical users—not the K-12 classroom. This is B2B infrastructure, not consumer edtech. The 4,479 monthly visits aren't a failure; they're the footprint of a company that sells to institutions, not individuals.

The leadership team tells the story of a mature, stable operation. John Williams (Sr. VP Finance) and Jay Sweda (CFO) manage a lean financial model. Jillian Balow (Chief Strategy Officer) and Elizabeth Lattanzio (VP Marketing Communications) likely focus on institutional partnerships. Sue Ann Towle (VP Product Management) oversees the core frameworks. This isn't a growth-at-all-costs startup—it's a precision instrument.

  • Dominant position in literacy/numeracy measurement with Lexile and Quantile frameworks
  • B2B infrastructure model: licenses assessment tools to publishers and testing companies
  • Lean operations: 172 employees generating $15M revenue (~$87k per employee)
  • Technical depth: Top search terms include 'bayesian score' and 'Roman Yampolskiy'
  • Established trust: Long-term institutional relationships driving 48% direct traffic
No consumer-facing products or brand recognition
Industry standard for literacy measurement across major publishers
Low organic search volume (4,479 monthly visits)
Proprietary frameworks with global adoption
No public funding or venture backing
Recurring licensing revenue from institutional clients
Limited social media presence (Twitter, YouTube, LinkedIn only)
Technical moat: Deep expertise in educational psychometrics

The Ultimate Edtech Moat

MetaMetrics proves that infrastructure beats interface. While others build flashy apps, they own the measurement standard that makes the entire ecosystem work.

What tech stack does Metametricsinc use?

18 detected
Programming Languages1
Privacy & Consent1
Analytics & Marketing1
Performance1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics2
G
Google Tag Manager
G
Google Static

How much traffic does Metametricsinc get?

Traffic & Engagement

4.5K
Monthly Visits
1.6
Pages/Visit
0:25
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-24%
5.9K
Oct 2025
Oct
4.1K
Nov 2025
Nov
4.5K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
48%
Social
9%
Referrals
6%
Email
0%
Paid
1%

Where is Metametricsinc's audience located?

🌍92.9%
🌍7.1%

What keywords does Metametricsinc rank for?

5 keywords
1bayesian score190 vol
2achieve 3000 lexile 530420 vol
3achieve 3000 lexile 530l420 vol
4achieve300013.8K vol$1.09
5roman yampolskiy9.9K vol$1.53

How is Metametricsinc's SEO?

Meta Tags

title18 chars

Home - MetaMetrics

description117 chars

MetaMetrics is an award-winning edtech company that provides the global standard for measuring literacy and numeracy.

languageEN-US

H1 Tags

h1Measures That Inspire

Schema Types

Unknown

What is Metametricsinc's revenue?

$15M
Annual Revenue
172
Employees
$87K
Revenue/Employee
Durham, United States
Headquarters

Who works at Metametricsinc?

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What do customers think of Metametricsinc?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Metametricsinc

What is Metametricsinc's Revenue?
Metametricsinc generates approximately $15M in annual revenue. With 172 employees, that's $87,209 per employee.
What does Metametricsinc do?
MetaMetrics is an award-winning edtech company that provides the global standard for measuring literacy and numeracy.
What technologies does Metametricsinc use?
Metametricsinc uses 16 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, reCAPTCHA, PHP, WordPress.

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About metametricsinc.com

MetaMetrics is an award-winning edtech company that provides the global standard for measuring literacy and numeracy.

Company Overview

metametricsinc.com
Website
science_and_education
Industry
#4,182,673
Global Rank
4.5K
Monthly Visitors
16
Technologies
25+
Employees

metametricsinc.com Key Pages

metametricsinc.com Social Media

Contact metametricsinc.com

Technology Stack

metametricsinc.com uses 16 technologies across their website including HSTS, reCAPTCHA, PHP, WordPress, and more.

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

Cookiebot

Analytics & Marketing

Google Tag Manager

Performance

Priority Hints

Traffic & Audience

4.5K
Monthly Visits
47%
Bounce Rate
1.6
Pages/Visit
0:25
Avg. Duration

metametricsinc.com receives approximately 4.5K monthly visitors and ranks #4,182,673 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.

The majority of metametricsinc.com's traffic comes from undefined, .

Frequently Asked Questions

What is metametricsinc.com?
MetaMetrics is an award-winning edtech company that provides the global standard for measuring literacy and numeracy.
What technologies does metametricsinc.com use?
metametricsinc.com uses 16 technologies including HSTS, reCAPTCHA, PHP, and 10 more. View the full tech stack analysis above.
How do I contact metametricsinc.com?
You can contact metametricsinc.com through their contact page.
What are metametricsinc.com's social media accounts?
metametricsinc.com is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is metametricsinc.com hiring?
Check metametricsinc.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is metametricsinc.com?
metametricsinc.com receives approximately 4.5K monthly visitors and ranks #4,182,673 globally. Traffic is growing by 8.1% month-over-month.

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