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metaplane.dev

28 technologies
VerifiedGrowingVisit37.7K/mo$5M3628 Tech17 Leads
Deep Dive

Metaplane: The Data Observability Radar

Why 36 people at Datadog's acquisition are redefining data incident response

Most data teams find out about broken pipelines only when a CEO asks why the dashboard is blank. Metaplane flips that script entirely—becoming the first line of defense before data debt cripples an organization.

$22.3M
Total Funding
36
Employees (Post-Acquisition)
$4.6M
Annual Revenue
49%
Direct Traffic Share

"Metaplane isn't just monitoring data—it's building the nervous system for modern data infrastructure."

The Datadog Effect

With $22.3M raised and a recent acquisition by Datadog, Metaplane has evolved from a standalone observability tool into a strategic pillar of a $45B market cap company. Their 36-person team punches above their weight, generating $4.6M in revenue while solving one of the most painful problems in data engineering: silent failures. The 49% direct traffic indicates strong brand recall—teams don't just stumble upon Metaplane; they actively seek it out when data quality becomes a crisis.

Technical Moat

Metaplane's tech stack reveals a pragmatic, performance-first architecture. They lean on battle-tested tools like jQuery and Bootstrap for speed, while using GSAP and Swiper for a polished UX. The 28 detected technologies suggest a focused, not bloated, approach—every tool serves a purpose. Their organic keywords like 'snowflake table types' and 'data irrelevance' show they're capturing high-intent technical queries, not just brand searches. This is a team that understands their audience speaks SQL, not marketing fluff.

The company's traffic distribution is telling: 49% direct, 38% organic. This isn't a growth-hack startup burning cash on ads. It's a product-led company where data engineers, not marketers, drive adoption. When your direct traffic nearly matches your total monthly visits (37,724), you've built something indispensable. The acquisition by Datadog validates this—observability isn't a feature; it's a platform.

  • Silent data failures are the #1 killer of trust in analytics—Metaplane makes them impossible to ignore
  • The 36-person team structure post-acquisition suggests extreme efficiency and product-market fit
  • 49% direct traffic is a rare signal of genuine user dependency, not just SEO luck
Doesn't chase vanity metrics like social media buzz
Focuses purely on the 'knowing when things break' problem
Avoids feature bloat—no complex dashboards for the sake of complexity
Integrates deeply with modern data stacks (Snowflake, ClickHouse)
Won't solve non-observability problems (it's not a data transformation tool)
Builds for engineers, not executives—documentation is first-class

The Future is Observable

Metaplane's acquisition by Datadog signals that data observability is no longer optional—it's infrastructure.

What tech stack does Metaplane use?

52 detected
Security1
Marketing Automation1
Customer Support2
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics24
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
S
Segment
R
Reddit Pixel
I
Intercom
H
HubSpot
G
Google APIs
G
Google Tag Manager
J
jsDelivr
A
Analytics Service
A
Amazon CloudFront
H
HubSpot
C
Cloudflare
G
Google Static
G
Google DoubleClick
L
LinkedIn Insight Tag
R
Reddit
G
Google Analytics
L
LinkedIn
G
Google Ads
T
Tracking Pixel
I
Intercom

How much traffic does Metaplane get?

Traffic & Engagement

37.7K
Monthly Visits
5.1
Pages/Visit
1:03
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend+15%
32.9K
Oct 2025
Oct
33.6K
Nov 2025
Nov
37.7K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
49%
Social
3%
Referrals
9%
Email
0%
Paid
1%

Where is Metaplane's audience located?

🌍49.3%
🌍7.5%
🌍6.7%
🌍5.1%
🌍4.9%

What keywords does Metaplane rank for?

5 keywords
1metaplane730 vol$5.58
2snowflake table types240 vol
3metaplane careers150 vol
4metaplane upper_only140 vol
5data irrelevance and signficance170 vol

How is Metaplane's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6010c8c1dcb1d8def7311218/66abfabcd868a75fc770d231_open-graph_homepage-2.webp

Meta Tags

title63 chars

Metaplane by Datadog | Data Observability for Modern Data Teams

description124 chars

Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.

languageEN

H1 Tags

h1Be the first to know about data incidents

What is Metaplane's revenue?

$5M
Annual Revenue
36
6%
Employees
$128K
Revenue/Employee
$22M
Total Funding
#2,169
Growjo Rank
SaaS
Boston, United States
Headquarters

Who works at Metaplane?

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What do customers think of Metaplane?

Metaplane

Metaplane

0.0
0 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/26/2022

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Metaplane

What is Metaplane's Revenue?
Metaplane generates approximately $5M in annual revenue. With 36 employees, that's $128,356 per employee. The company has raised $22M in total funding.
What does Metaplane do?
Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.
How fast is Metaplane growing?
Metaplane employee count has changed by 6% year over year.
What technologies does Metaplane use?
Metaplane uses 28 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Ghost, Webflow.
Who are Metaplane's competitors?
Metaplane's main competitors include AllSpice, Evaluate.Market, Rise In, Trio, Syteca. These companies operate in similar markets and compete for the same customer base.
What do customers think of Metaplane?
Metaplane has a Trustpilot score of 0.0 out of 5 (0 stars).

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About metaplane.dev

Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.

Company Overview

metaplane.dev
Website
computers_electronics_and_technology
Industry
#589,331
Global Rank
37.7K
Monthly Visitors
28
Technologies
17+
Employees

Contact metaplane.dev

Technology Stack

metaplane.dev uses 28 technologies across their website including Google Fonts, HSTS, Ghost, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Ghost, Webflow

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

37.7K
Monthly Visits
38%
Bounce Rate
5.1
Pages/Visit
1:03
Avg. Duration

metaplane.dev receives approximately 37.7K monthly visitors and ranks #589,331 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 1:03 on the site.

The majority of metaplane.dev's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is metaplane.dev?
Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.
How much does metaplane.dev cost?
You can view metaplane.dev's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does metaplane.dev use?
metaplane.dev uses 28 technologies including Google Fonts, HSTS, and 22 more. View the full tech stack analysis above.
How do I contact metaplane.dev?
You can contact metaplane.dev via email at [email protected].
Is metaplane.dev hiring?
Check metaplane.dev's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is metaplane.dev?
metaplane.dev receives approximately 37.7K monthly visitors and ranks #589,331 globally. Traffic is growing by 12.2% month-over-month.

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This page provides publicly available information about metaplane.dev. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metaplane.dev directly at https://metaplane.dev.