metrie.com
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Metrie: The 100-Year Millwork Behemoth
North America's largest manufacturer of mouldings and doors dominates the old-school industry with modern strategy.
While tech startups obsess over 'disruption,' Metrie has quietly built a century-old empire by mastering the physical details of home construction. They don't just sell trim; they own the manufacturing, distribution, and design ecosystem for the bones of North American homes.
"Metrie isn't chasing viral trends; they're manufacturing the literal framework of homes for over a century."
The Invisible Infrastructure
Metrie operates in the 'heavy industry' sector, a stark contrast to typical tech domains. With 46,941 monthly visits, their traffic isn't driven by social media buzz but by contractors, architects, and builders searching for specific terms like 'door jamb' (15,330 monthly volume). Their dominance in organic search (58%) suggests a brand that is the default destination for industry professionals, not a discovery engine for casual browsers.
The Keyword Moat
Their SEO strategy reveals a fascinating duality. They capture high-volume technical searches ('door jamb') while simultaneously targeting design-conscious keywords ('shiplap house dimensions', 'paint instead of crown moulding'). This positions them not just as a supplier, but as a design authority. They aren't just selling wood; they're selling the finished aesthetic, leveraging their 'The Finished Space' subscription to capture leads early in the design process.
The leadership team, including CEO Kent Bowie and CIO Sarah Shortreed, has steered the company through a massive digital transformation. Their tech stack—featuring modern tools like Vite, Tailwind CSS, and Swiper—sits atop a legacy manufacturing foundation. This hybrid approach allows them to maintain massive physical production capabilities while offering a sleek, user-friendly digital experience that competitors in the millwork space often lack.
- Vertical Integration: They control manufacturing, ensuring consistency across North America.
- Design Authority: They don't just supply; they inspire via 'The Finished Space' and design resources.
- Tech-Enabled Legacy: Modern frontend frameworks (Tailwind, Vite) power a traditional industrial business.
The B2B Industrial Titan
Metrie proves that in a digitizing world, owning the physical manufacturing layer creates an unassailable moat. They aren't just a website; they are the infrastructure.
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Metrie Moulding, Trim & Doors | North America's Largest Assortment | Premium Millwork
For over 100 years, Metrie has been North America's trusted millwork partner—largest manufacturer of solid wood and composite moulding, trim, and doors. Discover pre-finished solutions, design inspiration, and craftsmanship to grow your business.
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About metrie.com
For over 100 years, Metrie has been North America's trusted millwork partner—largest manufacturer of solid wood and composite moulding, trim, and doors. Discover pre-finished solutions, design inspiration, and craftsmanship to grow your business.
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metrie.com uses 20 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Netlify, and more.
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Font Awesome, Adobe Fonts
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HSTS
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Netlify
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HubSpot
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Traffic & Audience
metrie.com receives approximately 46.9K monthly visitors and ranks #626,701 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:37 on the site.
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