metritech.com
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MetriTech: The $16M Education Scoring Giant You've Never Heard Of
A 90-person edtech firm quietly dominates remote test scoring with 77% direct traffic
While edtech startups chase AI-driven learning, MetriTech built a $16.2M empire by mastering the unglamorous art of standardized test scoring. They score the NYSESLAT and other assessments that determine student futures—quietly, efficiently, and with 77% of traffic coming directly to their login portal.
"They don't need SEO when their clients have no choice but to log in daily."
The Invisible Infrastructure of Education
MetriTech's 90 employees aren't building flashy apps—they're the scoring engine behind state assessments. With 77% direct traffic, their users aren't browsing; they're logging in to do work. This isn't consumer edtech; it's B2B infrastructure for the education system, where contracts are sticky and churn is near zero.
The Search Volume Paradox
Their top keyword is 'meritech' (2,640 monthly searches)—a misspelling that reveals brand recognition. Yet 'metritech' only gets 280 searches. This gap suggests a powerful referral engine: schools recommend them, districts contract them, and teachers search for the wrong name but find their way back. The 17% organic traffic is just noise around a core of institutional loyalty.
The tech stack tells a story of pragmatic efficiency: jQuery, Bootstrap, and Tailwind CSS aren't trendy, but they're battle-tested. This isn't a startup chasing VC funding—it's a profitable machine. The lack of funding data isn't a weakness; it's a signal of self-sufficiency. With 90 employees generating $16.2M, that's $180K revenue per employee—healthy margins for an education services firm.
- Remote test scoring jobs appear in their top keywords, revealing a two-sided marketplace they've built
- NYSESLAT ordering inquiries (260 monthly searches) show deep integration with New York's education system
- Leadership includes dual presidents (Samuel Krug & Susan Feldman)—possible legacy structure or strategic division
The Quiet Monopoly Play
MetriTech proves that in education, boring infrastructure beats shiny innovation when you own the workflow
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About metritech.com
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Technology Stack
metritech.com uses 8 technologies across their website including Google Fonts, HSTS, Google Analytics, and more.
Fonts
Google Fonts
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HSTS
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Lodash, jQuery
Traffic & Audience
metritech.com receives approximately 27.3K monthly visitors and ranks #452,954 globally. The website has a bounce rate of 5% with visitors viewing an average of 23.8 pages per visit. Users spend an average of 59:17 on the site.
The majority of metritech.com's traffic comes from .
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