metroshipping.co.uk
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Metroshipping: The Logistics Giant You've Never Heard Of
A $164M revenue logistics player operating quietly in the UK market
In a world dominated by global logistics giants, Metroshipping operates as a silent giant—a 432-person strong operation generating $164.7M in revenue while maintaining near-zero digital footprint. This isn't a startup story; it's a lesson in traditional B2B scaling where relationships trump SEO rankings.
"Metroshipping proves that in enterprise logistics, a zero-traffic website can still mean nine-figure revenue."
The Zero-Digital-Footprint Paradox
Metroshipping's complete absence of measurable web traffic isn't a failure—it's a strategic reality. With 432 employees and $164.7M in revenue, they've built a business model that doesn't rely on inbound marketing. Their WordPress site with Tailwind CSS and Bootstrap serves as a digital brochure, not a lead generation engine. This is classic enterprise B2B: relationships, contracts, and legacy systems drive their entire operation.
Leadership Structure Reveals Priorities
The executive team tells a clear story: Tom Fernihough (COO), Andrew Smith (CCO), Chris Gavin (COO), Chris Carlile (Head Sales & CRM), and Laurence Burford (Head Finance). Notice the pattern? Heavy operational and commercial focus, with zero product or technology leadership in the C-suite. This is a traditional logistics company that happens to use tech as an enabler, not a disruptor. Their stack—WordPress, PHP, Tailwind—confirms they're optimizing for cost and reliability, not innovation.
Metroshipping's tech stack reveals their true nature: Splide for carousels, DaisyUI for components, reCAPTCHA for security, and Google Analytics for tracking. This is the toolkit of a company that maintains a functional web presence but doesn't rely on it for business. In an era where digital-first logistics startups obsess over SEO and conversion funnels, Metroshipping's approach is almost rebelliously analog.
- Revenue per employee: ~$381K (exceptionally high for logistics)
- Zero reliance on digital acquisition channels
- Traditional leadership structure with no CTO role
- WordPress-based digital presence as a cost-effective solution
The Unsexy Truth About B2B Success
Metroshipping's $164M empire thrives on relationships, not algorithms—proving that in logistics, the most valuable transactions still happen offline.
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People-led, tech-powered solutions, that balance cost, resilience and sustainability, to build reliable, resilient and agile supply chains.
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About metroshipping.co.uk
People-led, tech-powered solutions, that balance cost, resilience and sustainability, to build reliable, resilient and agile supply chains.
Company Overview
metroshipping.co.uk Social Media
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Technology Stack
metroshipping.co.uk uses 10 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
Security
reCAPTCHA
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PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
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Traffic & Audience
metroshipping.co.uk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about metroshipping.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metroshipping.co.uk directly at https://metroshipping.co.uk.