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MetService: The Billion-Visit Weather Fortress
How a New Zealand state-owned enterprise dominates weather with 12.4M monthly visits
While most weather apps fight for attention, MetService commands a staggering 12.4 million monthly visits from a population of just 5 million. This isn't just a weather website—it's a national infrastructure asset that has digitized its monopoly with ruthless efficiency.
"They don't compete for weather traffic—they own it. 97% of visits come from New Zealand, making them more embedded than Google in their home market."
The Monopoly Playbook
MetService isn't playing the startup game. As New Zealand's national weather authority, they've turned government mandate into digital dominance. Their 57% direct traffic (vs. 40% organic) proves users don't search for weather—they go straight to MetService. This is brand authority that money can't buy.
The Infrastructure Mindset
With 237 employees generating $52.7M in revenue, that's $222k per employee—efficient for a government-backed entity. Their tech stack (Vite, PWA, Tailwind) shows they're not legacy-bound. They're building for scale, not just compliance.
- Domain authority: 'weather' alone drives 20M+ monthly searches
- City-specific dominance: 'Auckland weather' (134K searches) beats generic terms
- Direct traffic fortress: 57% bypass search entirely
- Social presence: 4 platforms, 100K+ followers across
The genius lies in their restraint. While competitors chase global scale, MetService has doubled down on New Zealand's 5M population, achieving 2.5x visits per capita. Their blog (blog.metservice.com) and about pages (about.metservice.com) create a content moat that reinforces their authority. For product leaders, this is a masterclass in owning a niche before scaling.
The Unsexy Winner
Government mandate + digital execution = unassailable market position. For founders: sometimes the best strategy is owning what you already have, not chasing what you don't.
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Meta Tags
MetService - Te Ratonga Tirorangi
Discover accurate weather forecasts, maps, alerts and information for locations across New Zealand. Stay informed and prepared with MetService's comprehensive weather insights.
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MetService New Zealand
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Reviews (4)
Weather template is inaccurate
Weather template comes up being the same for Whakatane and wainui yet totally different areas!!! Probly need more weather reading stations in advertised areas and not just use the Whakatane airport station as the weather base for the rest of the coast!!??
Get it right maybe once
It's incomprehensive how this organisation is unable to even get 50% forecasting correct. I've been in Te Aroha for more than 2 weeks and the forecasts are so inaccurate. Today we were expected to hunker down for thunderstorms, lightning, rain expected to cause local flooding etc etc.. um... when was this to happen? I've noted that most days showers, sometimes to be heavy etc over the last 2 weeks.. um, I think Tuesday we had a light shower overnight. Stop doing it metservice... scare mongering, procrastinating, being wildly inaccurate, start being realistic or get out of the business... I don't use your prognosis anymore, I use isobar and another accurate app. Disappointed use....
Crystal Ball Probably More Reliable
Time and again they get it wrong. From constant hedging "probably sunny with a bi of cloud and maybe showers" to not even getting it right in the moment. I can look out the window and it will be radically different to their "now" . The three day forecast is laughable. Impossible to make any sort of plan based on it. Windy.com or Predict Windo however consistently hit the target with detailed forecasts that are accurate well in advance. If they can do it why cant Metservice?
Worst weather forecasts out there
Worst weather forecasts out there. Constantly change Palmerston North forecasts on the day with days going from no rain to rain in less then an hour, I mean I could tell you this stuff by looking out the window. The recent upgrades to the Wellington rain radar now produce some of the worst rain predictions for the Manawatu region ever. Just crap.
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About metservice.com
Discover accurate weather forecasts, maps, alerts and information for locations across New Zealand. Stay informed and prepared with MetService's comprehensive weather insights.
Company Overview
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Technology Stack
metservice.com uses 16 technologies across their website including Leaflet, DoubleClick Floodlight, Microsoft Ads, Zendesk, and more.
Maps
Leaflet
Advertising
DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Datadog RUM, Clarity, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
metservice.com receives approximately 12.4M monthly visitors and ranks #5,940 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:42 on the site.
The majority of metservice.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about metservice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metservice.com directly at https://metservice.com.